# Luxury Fragrance Subscription Services Scentbird Joins Forces with Homesick Candles By Grace Mahas | Published 2022-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scentbird-homesick-candles References: [scentbird](https://www.scentbird.com/?utm_source=google&utm_medium=cpc&utm_content=v2%7C%7C548326356661%7C%7Ckwd-302403178976%7C%7Cscentbird%7C%7C129359557884%7C%7C14779664113%7C%7C%7C%7Cg%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C%7Cp%7C%7Cc%7C%7C%7C%7C9061009%7C%7C%7C%7C&gc_id=14779664113&h_ad_id=548326356661&creative=548326356661&utm_source=google&utm_medium=cpc&utm_campaign=S_Brand&gclid=CjwKCAjwv-GUBhAzEiwASUMm4uj-xLzC800mQfrvdJykv6iTKC-REbhp8KFW8uO8LjcGkmAAvCZj_hoCCIYQAvD_BwE) & [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-05-23/scentbird-rebrands-to-elevate-the-fragrance-subscription-experience) Scentbird, the popular fragrance subscription service, recently introduced a new option for members to receive [luxury scented candles](https://www.trendhunter.com/trends/finery-candles) each month. The new feature is priced at $25, including shipping. Currently, the perfume and cologne brand offers over 600 fragrances. Scentbird allows users to pick one scent a month for $16.95. To celebrate the launch of Scentbird's Candle Club, the brand has partnered with iconic [Homesick Candles](https://www.trendhunter.com/trends/homesick-x-dunkin-donuts) for the full-size 'Let's Toast' candle, which features notes of mandarin and grapefruit. Normally priced at $34, the new subscription services offer the same high-end scents at a lower price. "By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance," says Mariya Nurislamova, CEO at Scentbird. "Today, we're proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird's success." Image Credit: Scent Bird ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 63% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Candle Subscription Services:** The new offering from Scentbird highlights the growing trend of consumers seeking luxury candle subscription services. - **Brand Collaboration:** Scentbird partnering with Homesick Candles marks a trend towards brand collaborations in the fragrance and home decor industries. - **Customer-centric Experiences:** Scentbird's renewed focus on their loyal customer base highlights the trend towards businesses prioritizing customer-centric experiences as a key competitive advantage. ### Sectors Adopting This - **Fragrance:** The luxury fragrance subscription service market presents an opportunity for disruptive innovation in product curation and personalization. - **Home Decor:** The partnership between Scentbird and Homesick Candles highlights the potential for innovation in the luxury home decor subscription service market. - **Data-driven Technology:** Scentbird's success is attributed to their focus on data-driven technology, presenting an opportunity for disruption in the technology and analytics industries for subscription services. ## Related on Trend Hunter - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Curated High-End Fragrance Collections](https://www.trendhunter.com/trends/curated-highend-fragrance-collection.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md) - [Member-Exclusive Candles](https://www.trendhunter.com/trends/commodity-candles.md) - [Family-Centric Scent Subscriptions](https://www.trendhunter.com/trends/aroma360-family-plan.md) - [Luxurious Candle Bundles](https://www.trendhunter.com/trends/candle-bundle.md)