# Portable Fragrance Accessories Jo Malone London's Scent to Go Discs Fragrance Gym Bags & Luggage By Laura McQuarrie | Published 2019-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scent-to-go References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Jo_Malone_London_takes_scent_on_the_go/157401) & [jomalone](https://www.jomalone.co.uk/) This fall, Jo Malone London is introducing a new kind of [fragrance accessory](https://www.trendhunter.com/trends/wellbeing-pod-mini) called Scent to Go, which takes the form of a disc that can be added to bags to and [small spaces on the go](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists). The compact shape of the Scent to Go product makes it ideal for popping into a piece of luggage ahead of a trip, handbags, gym bags and other carryalls. Scent to Go will be available to consumers in the brand's most popular fragrances, including the alluring English Pear & Freesia, Pomegranate Noir and Lime Basil & Mandarin. While many consumers enjoy wearing a signature scent on their physical body, a number of perfume brands are introducing a variety of accessories and wearables that can be used by people as a fragrant extension of themselves. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Portable Fragrance:** The Scent to Go discs by Jo Malone London offer a disruptive innovation opportunity in the portable fragrance market. - **Fragrance Accessories:** The introduction of fragrance wearables and accessories opens up innovative possibilities for customer engagement and personal expression. - **On-the-go Fragrance:** The compact and portable nature of Scent to Go discs caters to the growing demand for convenience and fragrance versatility. ### Industries Being Reshaped - **Perfume:** The perfume industry can explore the potential of creating fragrance accessories and wearables to enhance customer experiences and reach new markets. - **Fashion and Accessories:** Fashion and accessories brands can collaborate with fragrance companies to develop innovative, scent-infused products that merge style and personal fragrance preferences. - **Travel and Leisure:** The travel and leisure industry can tap into the rising trend of portable fragrances by offering fragrance-focused travel gear and amenities for a luxurious and sensorial journey. ## Related on Trend Hunter - [Premium Travel Fragrance Sets](https://www.trendhunter.com/trends/jo-malone-london-cologne-travel-spray-trio.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Brush-On Perfumes](https://www.trendhunter.com/trends/zara-jo-malone.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Portable Fragrance Samplers](https://www.trendhunter.com/trends/balenciaga-discovery-box.md) - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Invigoratingly Warm Seasonal Fragrances](https://www.trendhunter.com/trends/ginger-biscuit-cologne.md) - [Portable Roll-On Fragrances](https://www.trendhunter.com/trends/fragrance-oil-rollerballs.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md)