# Youth-Targeted Scent Sticks Scent Republik Makes Fun Fragrance Products for "Betweenagers' By Laura McQuarrie | Published 2018-05-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/scent-sticks References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Scent_Republik_seals_retail_deals_with_Superdrug_and_The_Perfume_Shop/143314) & [scentrepublik](https://scentrepublik.com/collections/all) CHILL, FAB! and WHOOSH are the names of the three scent sticks from Scent Republic, a brand founded by two British fathers who set out to create [fun fragrance products for pre-teens](https://www.trendhunter.com/trends/xoxo-daise). The [cruelty-free fragrances](https://www.trendhunter.com/trends/playful-fragrances) were developed to help pre-teens use the power of scent to tap into positivity, confidence and their own individuality during a time in life that can be both challenging and confusing for youth. The pen-like packaging makes it easy for the fragrances to be rolled onto the skin exactly where desired, with WHOOSH smelling of raspberry, strawberry and cassis, and CHILL offering a mellowing combination of marine aqua, apple blossom and sweet citrus. The brand will soon be adding to its scent stick collection with three new scents in BBF!, ZAP! and YAY! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Youth Fragrance Products:** Opportunity for creating more fragrance products specifically designed for pre-teens to help them tap into positivity and confidence during a challenging time of life. - **Cruelty-free Fragrances:** Demand for fragrances that are developed without animal testing, providing an opportunity for brands to cater to the growing consumer preference for ethical products. - **Pen-like Packaging:** Innovation opportunities for packaging design that allows easy application of fragrance directly onto the skin, providing convenience and precision for consumers. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry can capitalize on the growing demand for fragrance products tailored for pre-teens, creating scents that embody positivity and individuality. - **Beauty and Personal Care Industry:** The beauty and personal care industry can embrace the trend of cruelty-free fragrances and develop more ethical products, catering to the rising consumer preference for animal-friendly options. - **Packaging Industry:** Innovative packaging solutions can be explored to create pen-like applicators for various products, allowing for precise and convenient usage, expanding opportunities for the packaging industry. ## Related on Trend Hunter - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Mood-Matching Body Mists](https://www.trendhunter.com/trends/collectable-body-mist.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Skin-Caring Fragrance Balms](https://www.trendhunter.com/trends/the-anywhere-fragrance-by-noyz.md) - [Playful Next-Gen Colognes](https://www.trendhunter.com/trends/notewrks.md) - [Fragrant Rollerball Toys](https://www.trendhunter.com/trends/yummiland-num-noms-body-scents.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md)