# Visual Fragrance Discovery Experiences Scent Scanner Turns Pinterest Boards into Scent Suggestions By Laura McQuarrie | Published 2026-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scent-scanner References: [businesswire](https://www.businesswire.com/news/home/20260617962807/en/The-Este-Lauder-Companies-and-Jo-Malone-London-Launch-Experience-That-Turns-Visual-Taste-into-a-Personalized-Fragrance-Wardrobe-exclusively-on-Pinterest)  Following the success of [Jo Malone London's](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor) AI Scent Advisor, introduced in 2025, The [Estée Lauder Companies](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) and Jo Malone London announced the launch of [Scent Scanner](https://www.trendhunter.com/trends/visual-preference-commerce), a new experience coming to Pinterest users in the USA and France. While the AI Scent Advisor prompts users to describe the kind of fragrance they're seeking, the all-new Scent Scanner reads visual inspiration, translating imagery, color palettes, textures, destinations, rituals and aesthetics into personalized fragrance recommendations. With their permission, Pinterest users in eligible regions can now connect a Pinterest board from their profile and the Scent Scanner to see suggested fragrance pairings from Jo Malone London. “People come to Pinterest to picture the life they want, and they tell us who they are in images long before they have the words for it. Scent Scanner reads that visual language and turns it into fragrance discovery that feels less like searching and more like being known," says Julie Towns, VP, Product Marketing & Operations, Pinterest. Image Credit: Pinterest ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 64% | Activity: 67% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Visual-to-scent AI:** Image-recognition models that interpret colors, textures, places and rituals create new paths for translating nonverbal inspiration into highly personalized product recommendations. - **Moodboard Commerce:** Pinterest-style collections are becoming rich preference graphs where brands can connect aspirational aesthetics with shoppable discovery experiences. - **Permissioned Preference Mining:** Consent-based access to consumer boards and saved content gives retailers a privacy-aware foundation for predictive personalization beyond traditional search queries. ### Who This Affects Most - **Fragrance:** Scent houses gain a new digital merchandising layer as abstract lifestyle cues become structured signals for pairing customers with complex olfactory profiles. - **Social Commerce:** Visual platforms can evolve from inspiration hubs into recommendation engines that convert saved imagery into category-specific purchase journeys. - **Beauty Technology:** AI-led interpretation of personal aesthetics expands beauty personalization from quizzes and shade matching into emotionally resonant, cross-sensory experiences. ## Related on Trend Hunter - [Moisturizer-Inspired Desserts](https://www.trendhunter.com/trends/dessert-collaboration.md) - [Fizzy Cola Fragrances](https://www.trendhunter.com/trends/cola-addict-eau-de-parfum.md) - [Cooling SPF Sticks](https://www.trendhunter.com/trends/kids-cooling-mineral-sunstick.md) - [Travel Fragrance Charms](https://www.trendhunter.com/trends/carry-your-vibe.md) - [Uplifting Seasonal Home Fragrances](https://www.trendhunter.com/trends/summer-scenting.md) - [AI-Powered Fragrance Development](https://www.trendhunter.com/trends/AI-powered-fragrance-development.md) - [Spoof Fragrance Ads](https://www.trendhunter.com/trends/aldi-fragrance-advert.md) - [Forthright Gifting Campaigns](https://www.trendhunter.com/trends/the-honest-dad-unboxing.md) - [Fragrance Origins-Exploring Documentaries](https://www.trendhunter.com/trends/prime-video.md)