# In-Store Fragrance Finders YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance By Laura McQuarrie | Published 2023-03-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scent-sation References: [trunblocked](https://www.trunblocked.com/ysl-beauty-launches-scent-sation-an-industry-first-in-store-fragrance-finder/) YSL Beauté's Scent-Sation leverages the power of neuroscience to offer personalized fragrance advice to shoppers. This innovation from [L’Oréal’s](https://www.trendhunter.com/trends/loreal-mood-mirror) [Technology Incubator](https://www.trendhunter.com/trends/technology-centers), Yves St Laurent and a team of industry experts, alongside EMOTIV, shares a fragrance in-store consultation experience that connects a consumer's neuro responses to their fragrance preferences via a multi-sensor EEG-based headset. With the aid of machine learning, the headset helps to match people to their preferred scents in a new way. Stephan Bezy, International General Manager at [Yves St Laurent Beauté](https://www.trendhunter.com/trends/essences-botaniques), says ”This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. " ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 88% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Neuro-scent Marketing:** The use of neuroscience to personalize and market fragrances presents an opportunity to create a new business model that aligns customer preferences with emotional responses. - **In-store Eeg-based Headsets:** The use of in-store EEG-based headsets can create a new personalization experience for shoppers, allowing them to better connect with brands in a more personalized way. - **Machine Learning-driven Perfume Matching:** The use of machine learning to match people with their preferred scents presents an opportunity to revolutionize the fragrance industry by creating personalized experiences that better align with customer preferences. ### Industries Being Reshaped - **Beauty and Fragrance:** The beauty and fragrance industry can leverage neuro-scent marketing technology to revolutionize how people experience and purchase fragrances. - **Retail:** Retail companies can leverage in-store EEG-based headsets to provide a unique shopping experience, increasing customer loyalty and brand engagement. - **Technology and Consumer Goods:** The combination of machine learning and personalization in the fragrance industry presents an opportunity for technology and consumer goods companies to innovate new products and services. ## Related on Trend Hunter - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI Scent Discovery Consoles](https://www.trendhunter.com/trends/kaorium.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Fragrance Discovery Tools](https://www.trendhunter.com/trends/fragnatique-ai-perfume-advisor.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md)