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# Sophisticated Scent Packaging
The L'Artisan Parfumeur Packaging Boasts Elegant and Unisex Details

By Jana Pijak | Published 2015-01-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/scent-packaging
References: [behance.net](https://www.behance.net/gallery/19481639/D-AD-LArtisan-Parfumeur) & [behance.net](https://www.behance.net)

When faced with a unisex scent packaging brief, student designers Lisa Collier and Hannah Watt came up with this elegant and understated concept. The project embodies sophistication and features an [artisanal design](https://www.trendhunter.com/trends/artisanal-perfumery) that is inspired by the theme of [bottled emotions](https://www.trendhunter.com/trends/lore).

While conventional scent packaging is predominantly made using paper or plastic materials, this packaging is made using a more solid wood medium. Its boxed shell is both elegant and unconventional, elevating the product to a more [luxurious status](https://www.trendhunter.com/trends/cos-perfumery).

This bottled perfume packaging is inspired by traditional apothecaries and features a typeface and graphic elements that are also synonymous with vintage alchemy and medicine. Overall, this scent packaging will appeal to design lovers with an appreciation for eye-catching branding and artisanal details.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 77% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Solid Wood Packaging:** Opportunity for utilizing more sustainable and luxurious materials for scent packaging.
- **Vintage-inspired Design:** Potential for incorporating nostalgic elements into packaging designs for a unique and appealing aesthetic.
- **Artisanal Branding:** Possibility of infusing handcrafted details into packaging to attract design-savvy consumers.

### Where This Applies

- **Perfume Manufacturing:** Potential for perfumeries to differentiate their products by using solid wood packaging.
- **Graphic Design:** Opportunity for graphic designers to explore vintage-inspired elements in packaging design.
- **Luxury Goods:** Possibility of incorporating artisanal details to upscale brands and attract discerning consumers.

## Related on Trend Hunter

- [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)
- [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md)
- [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)
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- [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md)
- [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)
- [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md)
- [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md)
- [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md)
