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# Portable Scent Diffusers
Air Aroma's Aroscent Can Be Customized According to Color

By Jana Pijak | Published 2015-05-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/scent-diffusers
References: [air-aroma](http://www.air-aroma.ca/aroscent)

Air Aroma's Aroscent product is unlike most scent diffusers and can be customized according to color. While the brand's wall-hung diffuser is a popular option for larger office spaces or hotels, its portable Aroscent design is more suited for small spaces like lofts or urban apartments.

While traditional scent diffusers can feature a bulky or oversized design, this portable model comes in six color options that include black and white tones along with blue, purple and red hues.

Boasting a simplistic design, Aroscent is sophisticated and sleek in its aesthetic. The portable device leaves any space fragrant and free from air-borne toxins and is a new way to ensure that your home's indoor air quality is at its best.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 43% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Customizable Scent Diffusers:** The ability to customize the scent diffuser according to color opens up opportunities for personalized home fragrances.
- **Compact Scent Diffusers:** The rise of portable scent diffusers for small spaces like lofts or urban apartments presents a disruptive innovation in the traditional fragrance industry.
- **Air Quality Enhancing Scent Diffusers:** The inclusion of air-borne toxin-free technology in scent diffusers fulfills the demand for healthier indoor air quality, creating potential for new business ventures in the wellness industry.

### Who This Affects Most

- **Fragrance:** Customizable and compact scent diffusers offer disruptive innovation opportunities within the fragrance industry, allowing companies to cater to individual preferences and smaller living spaces.
- **Home Decor:** The sleek and sophisticated design of portable scent diffusers opens up opportunities for collaboration between the fragrance and home decor industries, offering customers both functionality and aesthetic appeal.
- **Wellness:** The integration of air quality enhancing technology in scent diffusers creates disruptive innovation opportunities within the wellness industry, providing customers with a holistic approach to improving indoor environments.

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