# Smartphone-Inspired Scent Bottles The 27 87 Perfume Branding is Targeted Towards Millennials By Michael Hemsworth | Published 2016-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scent-bottle References: [thedieline](http://www.thedieline.com/blog/2016/10/10/27-87-perfumes) & [ngridpicanyol](http://ngridpicanyol.com/) Millennials are a generation that are obsessed with their smartphones, so these [scent bottle designs](https://www.trendhunter.com/trends/chloe-wine-collection) from the 27 87 perfumery look to take a nod from their design aesthetic. Created by the Ingrid Picanyol Studio, the 27 87 packaging plays to the lifestyle of consumers who spend their time interacting with various smart gadgets from [smartphones, to wearables](https://www.trendhunter.com/trends/aroma-scent-phone-case). The scents from 27 87 are also oriented towards the Millennial lifestyle and are [named things like 'Hashtag'](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist) and 'Wanderlust.' The Millennial generation has been on the lips of various brands and marketers for some time now with a number of different theories coming about on how to market to them effectively. These 27 87 scent bottles show how brands are taking interesting approaches to help speak to the generation through design and aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Smartphone-inspired Scent Bottles:** Incorporate smartphone design elements into perfume packaging to appeal to millennials' love for their smartphones and technology. - **Millennial-oriented Fragrances:** Create fragrances specifically tailored to the millennial lifestyle, with names and scents that resonate with this demographic. - **Innovative Branding for Millennials:** Adopt unique approaches to branding and aesthetics to effectively connect with the millennial generation. ### Where This Applies - **Perfumery:** Perfume brands can disrupt the industry by redesigning their packaging to reflect smartphone-inspired elements and appeal to millennials. - **Marketing and Advertising:** Marketing and advertising agencies have an opportunity to cater specifically to millennials by using innovative branding and aesthetic strategies. - **Product Design:** Product designers can explore new ways to incorporate smartphone design elements into various consumer products, including fragrance packaging, to appeal to the millennial market. ## Related on Trend Hunter - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [Meme-Inspired Perfume Mists](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist.md) - [Playful Next-Gen Colognes](https://www.trendhunter.com/trends/notewrks.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Storytelling Gen Z Fragrances](https://www.trendhunter.com/trends/oscar-emil.md)