# Aromatherapeutic Fragrances Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent By Laura McQuarrie | Published 2023-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scent-08 References: [wallpaper](https://www.wallpaper.com/fashion-beauty/kelly-lee-owens-and-haeckels-recreate-the-feeling-of-music-through-a-fragrance) & [haeckels](https://haeckels.co.uk/product/scent-08/) Hæckels collaborated with Welsh electronic musician Kelly Lee Owens to "bottle eight fragments of memory to act as a therapy when worn" and the result is Scent 08. This new way of designing perfumes and experiencing scent is [aromatherapeutic](https://www.trendhunter.com/trends/essences-botaniques) and it promises to transport wearers to somewhere else. The brand's first new scent in five years is a nostalgic one that has notes of vetiver, petrichor and rose. These mindfully chosen scents allow the mind to wander in search of familiar associations. While vetiver is a grass that's known to support emotional well-being, petrichor channels the smell of wet earth after the rain. This unconventional fragrance also incorporates [uplifting eucalyptus, calming lavender](https://www.trendhunter.com/trends/aromatherapy-rollerballs), oud, wild heather and comforting coffee. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 74% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Aromatherapeutic Fragrances:** Designing fragrances with therapeutic benefits. - **Memory-infused Scents:** Infusing scents with memories and emotions for a more personal experience. - **Nostalgic Fragrances:** Designing fragrances that elicit a sense of nostalgia and familiar associations. ### Where This Applies - **Beauty and Personal Care:** Brands within this industry can explore the development of fragrances with therapeutic benefits for their customers. - **Wellness:** Businesses in this industry can incorporate aromatherapeutic fragrances in their products and services to enhance their clients' wellbeing. - **Retail:** Retailers can explore the use of nostalgic fragrances in their stores or products to create a sense of nostalgia and positive emotions in their customers. ## Related on Trend Hunter - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md) - [Comforting Functional Fragrances](https://www.trendhunter.com/trends/nostalgia-collection.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Comforting Clean Fragrances](https://www.trendhunter.com/trends/heal-the-way.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Neuroscience-Backed Scents](https://www.trendhunter.com/trends/mamajuju-by-vyrao.md) - [Sleep-Improving Fragrances](https://www.trendhunter.com/trends/this-works-1.md)