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# Scenic Route Map Apps
Yahoo Labs Creates a Digital Map that Encourages People to Smell the Roses

By Meghan Young | Published 2014-11-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/scenic-route-map
References: [mashable](http://mashable.com/2014/07/17/gps-scenic-route/) & [urbangems.org](http://urbangems.org/)

It can be safely argued that most [GPS mapping apps](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration) provide users with the most efficient route to any destination; but that is not the case with this scenic route map. Stopping to smell the roses has become a sentiment that many people are forgetting to indulge in as busy modern lifestyles take over their lives. Yet this app may help change that.

Developed by a team of [Yahoo Labs](https://www.trendhunter.com/trends/yahoo-mail) researches based in Barcelona, Spain, the scenic route map is meant to "automatically suggest routes that are not only short, but also emotionally pleasant." The researchers elaborate further in a statement, "We rely on crowdsourced measurements of people's emotional experience of the city and use those measurements to propose new ways of recommending urban routes."

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 4% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Scenic-route Map Apps:** The development of scenic route map apps can open up opportunities for tourism, outdoor and transportation industries to capitalize on the emotional appeal of traveling.
- **Crowdsourced Urban Mapping:** The rise of crowdsourced urban mapping can be a disruptive innovation trend for travel and technology industries to create personalized user experiences based on emotions and experiences of users.
- **Emotional Mapping:** The growth of emotional mapping can offer disruptive innovation opportunities for urban planning, architecture and design to cater to the emotional needs of city dwellers and travelers.

### Where This Applies

- **Tourism:** Tourism industry can benefit from incorporating scenic route map apps to offer personalized travel experiences for their customers.
- **Technology:** Technology industry can leverage crowdsourced emotional data to create innovative mapping, tracking and transportation solutions for urban areas.
- **Transportation:** Transportation industry can capitalize on scenic route map apps to provide unique travel experiences and attract customers looking for emotional and immersive transportation options.

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