# Whimsical Avant-Garde Fashion The Scene 'The Passion of Thom Browne' Editorial is Provocative By Meghan Young | Published 2013-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scene-the-passion-of-thom-browne References: [fashionising](http://www.fashionising.com/pictures/b--the-passion-of-thom-browne-55288.html) & [anlestudio](http://www.anlestudio.com/) The Scene 'The Passion of Thom Browne' editorial dives into the mind of the provocative fashion designer as well as his latest crop of clothing to give people more of a sense of who he is as a person. Of course, his designs speak louder than words, which is only natural as he reveals, "I hide behind what I do. I really just like to design and make clothing, and let people be more interested in that than me." The accompanying photoshoot for the Scene 'The Passion of Thom Browne' editorial sees him posing alongside models Natalie Keyser and Monika Borowska. Clad in pieces from his poetic fall 2013 collection, they were styled by Marcus Mateo and shot by An Le. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Avant-garde Fashion:** Opportunities for creating bold and innovative styles that challenge traditional fashion norms, tapping into a growing market of consumers looking for unique and thought-provoking designs. - **Designer Personas:** Creating marketing campaigns that highlight the personalities of designers as a means of building authenticity and brand loyalty. - **Narrative-driven Campaigns:** Using storytelling as a means of selling clothing, creating campaigns that focus on the narrative surrounding fashion designers or specific pieces to appeal to consumers' desire for meaningful purchases. ### Who This Affects Most - **Fashion:** The fashion industry has opportunities for creating new, innovative designs influenced by the avant-garde aesthetic to appeal to a wider audience. - **Marketing:** Marketing campaigns can capitalize on designer personas to create authentic brand loyalty and appeal to consumers' emotional connections with their purchases. - **Photography:** Narrative-driven fashion campaigns require strong visual storytelling, creating opportunities for photographers to showcase their creative skills and work with high-profile designers. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Mid-Century Luxe Fashion Stores](https://www.trendhunter.com/trends/thom-browne-4.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)