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# Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography

By Cowbag | Published 2009-06-05 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/scary-sexy-surreal-photography-miles-aldridge
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/06/02/scary-sexy-miles-aldridge/) & [lifelounge](http://www.lifelounge.com/Miles-Aldridge-has-a-unique-brand-of-scary-sexy.aspx)

I am so in love with the work of Miles Aldridge. â€œBeautiful,â€ â€œfreaky,â€ â€œsurreal,â€ â€œsexy,â€ â€œscary,â€ and â€œgorgeousâ€ are just some words I can think of to describe his photography.

Since Miles Aldridge is new to the business, he has approached photography with a unique perspective which is something very few photographers have ever come close to grasping; the exception of course, being Rankin and his powder puff beauty pieces.

**Implications** - Since society is so saturated with advertisements of every sort, consumers have become desensitized to their standard imagery, deeming them ineffective. These consumers now embrace [advertisements that have](https://www.trendhunter.com/trends/asos-inspired-by) [shocking or taboo content](https://www.trendhunter.com/trends/mwcurated), since they spark discussion in society. Companies that wish to appeal to their target markets in a memorable fashion should incorporate these elements into their marketing campaigns.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Surreal Photography:** The rise of surreal photography creates opportunities for photographers to capture unique and captivating images that break traditional boundaries.
- **Taboo Marketing:** As consumers become desensitized to standard advertisements, companies have the opportunity to incorporate shocking or taboo content in their marketing campaigns, sparking discussion and capturing attention.
- **Unique Perspectives:** Photographers who approach their craft with a unique perspective, like Miles Aldridge, can stand out in a saturated market and offer fresh experiences for viewers.

### Where This Applies

- **Advertising:** The advertising industry can seize the disruptive innovation opportunity by developing campaigns that incorporate surreal elements to create more memorable and impactful messages.
- **Photography:** The photography industry can embrace the trend of surrealism, encouraging photographers to experiment with unconventional techniques and concepts to produce captivating and distinct visual content.
- **Marketing:** The marketing industry can explore the use of taboo and shocking content in campaigns to captivate and engage consumers who are seeking unconventional and thought-provoking messages.

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