# Creepy Clown Burger Campaigns Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers' By Ell Smith | Published 2017-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scary-clown-night References: [abduzeedo](http://abduzeedo.com/scaryclownnight-x-burger-king-digital-campaign) & [thedrum](http://www.thedrum.com/creative-works/project/lola-mullenlowe-burger-king-scary-clown-night) 'Scary Clown Night' is [Burger King's](https://www.trendhunter.com/trends/ailloween) latest creative marketing effort, which is challenging consumers to show up to participating restaurants dressed as clowns, in order to receive a [free 'Whopper' sandwich](https://www.trendhunter.com/trends/whopper-tattoo). The Halloween-themed promotion was launched on the burger chain's [YouTube](https://www.trendhunter.com/trends/flame-grilled-billboard) channel in a spooky video that outlined the details and rewards associated with the campaign. In addition to the video, the brand also released a digital print iteration of the campaign, which included a series of images that featured terrifying clowns holding the famed sandwich. Under the image, the slogan reads "Come as a clown, eat as a king." The campaign's participants are encouraged to engage with the brand online, tagging their photos with #ScaryClownNight. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-inspired Marketing:** Brands can tap into Halloween-inspired marketing campaigns to create buzz and increase brand awareness during the holiday season. - **User-generated Content:** Incentivizing customers to engage with a brand by creating and sharing their own content can help create brand loyalty and increase engagement. - **Experiential Marketing:** Creating unique and memorable experiences for customers, such as promotions and events, can help build brand awareness and attract new customers. ### Sectors Adopting This - **Fast Food:** Fast food brands can leverage Halloween-inspired marketing campaigns to create excitement around their products and drive sales during the holiday season. - **Advertising:** Advertising agencies can create effective marketing campaigns that incentivize customers to engage with brands in new and memorable ways. - **Social Media:** Social media platforms can help amplify user-generated content and facilitate engagement between brands and their customers. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Spooky Autumnal QSR Burgers](https://www.trendhunter.com/trends/ghosts-whopper-sandwich.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md)