The Scarpar is an innovative board that will surely give you the best of snowboarding, surfing, skating and motocross. You can ride it off-road, in any terrain, and in any conditions. It is not powered by a motor just ride it like your board of choice - Snow, Skate, Surf, Wake. The company is planning to release it to the market this 2007
Implications - Consumers are increasingly looking for products that are not uni-purpose, but rather can attend to more than one of their needs or desires. This desire stems from the recent economic downturn and customers are still weary of spending money on products that don't fulfill more than one objective.
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