# Fiery Vintage Gowns Scarlett Johansson's Red Dress Get Pulses Racing By Robyn Currie | Published 2009-10-22 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johanssons-red-dress References: [thesuperficial](http://thesuperficial.com/2009/10/1100th_of_scarlett_johanssons.php) Fire engine red is one of those colors that gets your pulse racing,and seems to get the male members of our species all in a tizzy. So is it no wonder why one of the world’s most beautiful woman in a fiery color is getting so much attention? It is Scarlett Johansson’s red dress after all. The comely actress was sporting a [vintage-style dress](https://www.trendhunter.com/trends/reformation-fall-dresses) with a cutaway throughout the chest region. This look makes me want to buy dress similar to Scarlett Johansson’s red dress and then bemoan why I don’t look like her. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Vintage-style Dresses:** There is a disruptive innovation opportunity to develop sustainable and affordable alternatives to vintage-style dresses for consumer markets. - **Bold Color Choices:** There is a disruptive innovation opportunity for fashion and beauty industries to expand product lines and marketing campaigns for bold color choices in clothing and makeup. - **Cutaway Designs:** There is a disruptive innovation opportunity to incorporate cutaway designs in clothing and accessories for a unique and sexy fashion statement. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from incorporating bolder color choices and sexy cutaway designs to attract a wider range of consumers. - **Beauty:** The beauty industry can expand product lines to complement bold color choices and vintage-inspired looks for consumers who follow fashion trends. - **Sustainable Fashion:** The sustainable fashion industry can develop alternatives to vintage-style dresses that still offer a unique and fashion-forward aesthetic without contributing to environmental degradation. ## Related on Trend Hunter - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Captivating Valetine's Day Dresses](https://www.trendhunter.com/trends/petal-pups-latest-valentines-day-collection.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Red-Accented Artist Exhibitions](https://www.trendhunter.com/trends/art-of-richard-macdonald.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md)