# Cross-Dressing Starlets This Scarlett Johansson W Magazine Editorial Focuses on Cinematic Icons By Meghan Young | Published 2011-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-w References: [justjared.buzznet](http://justjared.buzznet.com/2011/05/27/scarlett-johansson-crossdresses-for-w-magazine/) & [wmagazine](http://www.wmagazine.com/celebrities/2011/06/scarlett-johansson-movie-greats-ss#slide=1) Even if you browsed through the Scarlett Johansson W magazine editorial three times in the attempt to guess what star was portraying these [cinematic icons](https://www.trendhunter.com/trends/alessandro-micheles), I’m sure you would simply walk away stumped. Never before has the stunningly beautiful Scarlett Johansson been portrayed in such a way. Photographed by Tim Walker, the Scarlett Johansson W magazine editorial is a refreshing step away from [typical photoshoots in which celebrities](https://www.trendhunter.com/trends/winter-2025-campaign) such as this 26-year-old actress are romantically and sensually depicted. Instead, it really taps Johansson's craft in a playful and captivating way. Styled by Jacob K, the Scarlett Johansson W magazine spread includes the starlet channeling such personas as Marlene Dietrich, Sarah Bernhardt, Giulietta Masina in Fellini’s ‘La Strada’ and Buster Keaton. You seriously won’t even recognize her. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Cinematic-inspired Editorials:** There is opportunity to create more editorial content that is inspired by iconic movie characters and sets. - **Playful Celebrity Photoshoots:** There is a demand for more creative and fun celebrity photoshoots, deviating from traditional romantic and sensual depictions. - **Transformational Imagery:** There is potential for content that transforms a celebrity's appearance to embody other iconic figures, exploring new creative directions. ### Where This Applies - **Fashion:** Fashion brands can use cinematic-inspired editorials and creative celebrity photoshoots as part of their advertising campaigns. - **Media:** Media outlets can leverage transformational imagery in editorial content to drive engagement and interest from their audiences. - **Entertainment:** Entertainment companies can create content that explores new creative directions, transforming celebrity appearances to embody other iconic figures. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)