# Iconic Blonde Bubbly Campaigns Scarlett Johansson Moet & Chandon Ads Pour Timeless Class By Amelia Roblin | Published 2011-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-moet-chandon References: [luxist](http://www.luxist.com/2011/01/15/scarlett-johanssons-new-moet-poses/) & [moet](http://www.moet.com/) Marilyn Monroe comes to mind when I look at the Scarlett Johansson [Moet & Chandon](https://www.trendhunter.com/trends/rose-imperial) campaign. This generation's answer to the blonde icon poses playfully with bottles of the [French champagne](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami) in a way that captures coquetry and charm. Photographed at the Moët & Chandon Estate in Epernay, the Scarlett Johansson Moet & Chandon ads are the irresistible work of Tim Walker. Looking disheveled yet divine, the flirtatious fox will soon be found online, in magazines and on billboards. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Champagne Marketing:** Disruptive innovation opportunity: implementing celebrity endorsements for alcoholic beverages in unique and playful ways. - **Blonde Iconography:** Disruptive innovation opportunity: shaking up traditional beauty standards and incorporating modern interpretations of iconic blonde figures in marketing campaigns. - **Luxury Campaigns:** Disruptive innovation opportunity: creating aspirational marketing campaigns that appeal to consumers' desires for elegance, sophistication, and glamour. ### Where This Applies - **Alcohol:** Disruptive innovation opportunity: using creative marketing strategies, such as celebrity endorsements, to increase brand recognition and sales for alcoholic beverages. - **Beauty:** Disruptive innovation opportunity: challenging outdated beauty ideals and incorporating diverse representations of beauty into marketing campaigns for beauty products and services. - **Fashion:** Disruptive innovation opportunity: creating high-end fashion campaigns that evoke sophistication and glamour, while also being inclusive and reflective of modern ideals of beauty and style. ## Related on Trend Hunter - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md)