# Celebrity Champagne Explosions Scarlett Johansson Gets Suggestive For Moet & Chandon By Ayman | Published 2009-04-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-moet-chandon-ads References: [thevine.au](http://www.thevine.com.au/blog/arielamazing/scarlett-and-moet-have-a-magical-story-to-tell.aspx) & [moet](http://www.moet.com/) Scarlett Johansson joins Eva Mendes, Salma Hayek, and Jessica Alba in the tradition of sexy Hollywood starlets starring in sizzling alcohol campaigns. A sultry Scarlett Johansson, who was recently chosen as the brand’s [first celebrity spokesperson](https://www.trendhunter.com/trends/star-studded), is featured in the new ads for [French Champagne house](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami), Moët & Chandon. “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne,” Johansson explained. Frédéric Cumenal, chairman of [Moet](https://www.trendhunter.com/trends/rose-imperial), echoed the same excitement about the choice of Scarlett Johansson, “She, like Moët, has a magical story to tell and makes people dream…She is a true icon of celebration - refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.” Shot by famed photography duo, Mert Alas & Marcus Piggott, Scarlett Johansson suggestively pops the Champagne’s bottle cork in one shot while playfully holding a Champagne glass between her toes in another. Get me some ice! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Alcohol Campaigns:** Opportunity for alcohol brands to leverage the influence of Hollywood starlets to promote their products. - **Celebrity Brand Ambassadors:** Chance for brands to partner with celebrities to enhance their image and reach a wider audience. - **Sensual Advertising:** Trend of using suggestive and provocative imagery to create buzz and attract attention to alcohol brands. ### Sectors Adopting This - **Alcohol Industry:** Disruptive innovation opportunities in creating unique and captivating advertising campaigns. - **Celebrity Sponsorship Industry:** Opportunity for businesses to connect with celebrities for endorsement deals and influencer marketing. - **Photography and Videography Industry:** Chance for photographers and filmmakers to work with alcohol brands in creating visually striking advertising content. ## Related on Trend Hunter - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md)