# 60s-Inspired Celeb Campaigns Scarlett Johansson Mango SS 2011 Campaign Brings Back Retro Style By Summer Luu | Published 2011-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-mango-ss References: [highsnobette](http://www.highsnobette.com/news/2011/01/28/scarlett-johansson-for-mango-springsummer-2011/) & [mango](http://www.mango.com) The Scarlett Johansson Mango SS 2011 Campaign features retro styling influenced by the 60s. Against a clear blue sky, Scarlett brings back vintage nostalgia from the new the spring/summer line. Johansson dons busy patterned frocks, mod-styled peacoats and retro framed shades within this spread. This natural beauty actress makes for a stunning set of ads in the Scarlett Johansson Mango SS 2011 Campaign. **Implications** - The recent recession had budget-conscious customers flocking to affordable thrift and vintage stores. This has led to the resurgence of [retro fashions](https://www.trendhunter.com/trends/throwback-collection), which stylish consumers appreciate for their [individuality](https://www.trendhunter.com/trends/adidas-originals-new-campaign) and antiquity. Companies can contribute to this trend by developing products boasting vintage styles or materials. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Resurgence of Retro Fashion:** Businesses can capitalize on the popularity of retro fashion by developing products boasting vintage styles or materials. - **Thrift and Vintage Shopping:** Opportunities lie in creating budget-friendly thrift and vintage stores to cater to the growing demand from budget-conscious customers. - **Nostalgic Marketing Campaigns:** Brands can embrace nostalgic marketing campaigns inspired by past eras to appeal to consumers seeking a sense of nostalgia and authenticity. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can tap into the nostalgia trend by offering a wide range of vintage-inspired clothing and accessories. - **Resale and Thrift:** The resale and thrift industry can benefit from the increased interest in retro fashion by curating unique vintage pieces for customers. - **Marketing and Advertising:** Marketing and advertising agencies can assist brands in creating nostalgic campaigns that resonate with consumers looking for a connection to the past. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)