# Classic Hollywood Campaigns The Scarlett Johansson Dolce & Gabbana 'The One' Clip is '50s-Infused By Marie | Published 2011-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-dolce-gabbana1 References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-dolce-gabbana-135986) & [dolcegabbana](http://www.dolcegabbana.com/dg/perfumes/) The days of classic glitz and glam get a nod from one of today's hottest [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) starlets in the [Scarlett Johansson](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) ad for the women's fragrance, The One. Directed by Jean-Baptiste Mondino, this 90-second clip shows Johansson all made up, with retro styling and makeup, answering cliché questions for an off-camera reporter. Calling its new advert a "film," D&G explains that the clip is "revealing the provocative yet effortless femininity of the eternal diva." While it may seem as more of a tribute to the sometimes questionable portrayal of females in the classic Hollywood era, Johansson is undeniably a portrait of delicate femininity. As a fan of the actress myself, it's definitely a change to see her take on this persona. Check out the Scarlett Johansson Dolce & Gabbana clip for yourself and see her rock the '50s look. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Classic Glamour:** This trend highlights the resurgence of classic glitz and glam, offering opportunities for businesses to create nostalgic and elegant campaigns. - **Retro Styling:** The popularity of retro aesthetics presents opportunities for industries to incorporate vintage-inspired designs and products into their offerings. - **Delicate Femininity:** The emphasis on delicate femininity in advertising campaigns provides opportunities for brands to create empowering and inclusive messaging. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend for classic glamour and retro styling by creating vintage-inspired clothing lines and accessories. - **Beauty:** The beauty industry can offer makeup and styling products that help consumers achieve the delicate femininity look showcased in classic Hollywood campaigns. - **Media and Advertising:** The media and advertising industry can explore innovative ways to incorporate classic Hollywood elements into campaigns, capturing the nostalgia and glamour of the era. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md)