# Rosy Fragrance Ads Scarlett Johansson Goes Pink for Dolce & Gabbana's 'Rose the One' By Olcay | Published 2009-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-dolce-gabbana References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/08/official-rose-the-one-scarlett-ad.html) & [dolcegabbana](http://www.dolcegabbana.com/) Dolce & Gabbana will release a new sister scent to their “The One” line called “Rose The One” in September, and its accompanying ad campaign features Scarlett Johansson. For the Dolce & Gabbana ads, Scarlett Johansson is all pale pink from head to toe, which gives us a sense of romance and vintage in addition to the feeling of a pink rose. Scarlett Johansson said to People that Jean Baptiste Mondino, the campaign’s photographer, “captured all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feels wonderful to have been a part of the collaboration.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Pink Fragrances:** There is a growing trend for floral perfumes focused on the color pink, creating opportunities for new scents and packaging designs. - **Celebrity Endorsed Fragrances:** Celebrity endorsements of fragrances are becoming increasingly popular, suggesting opportunities for collaborations and innovative marketing strategies. - **Romantic Aesthetic:** There is a trend towards romantic and vintage aesthetics in fragrance advertisements, opening up opportunities for creative campaigns that tap into nostalgia and emotion. ### Sectors Adopting This - **Fragrance:** The fragrance industry can capitalize on the trend for pink floral scents, innovative packaging, and celebrity endorsements to create new products and marketing strategies that appeal to consumers. - **Fashion:** The fashion industry can explore the trend for romantic and vintage aesthetics in advertising campaigns by collaborating with fragrance brands to create a cohesive and emotive brand identity. - **Beauty:** The beauty industry can leverage the popularity of celebrity endorsements in fragrance marketing to create cross-promotion and influencer opportunities that drive sales and engagement across multiple channels. ## Related on Trend Hunter - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Rose Gold-Inspired Fragrances](https://www.trendhunter.com/trends/rose-gold-intense-fragrance.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)