# Ditching Platinum Locks Scarlett Johansson is L'Anti Marilyn for Vogue Paris (UPDATE) By Betty Wray | Published 2009-04-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/scarlett-johansson-auburn-lanti-marilyn-vogue-paris References: [style](http://www.style.com/beauty/beautycounter/2009/04/everythings-coming-up-scarlett/) & [randomhot](http://randomhot.com/galleries/scarlett_johansson/vogueparisapril2009/) Trend Hunter already covered Scarlett Johansson's anti-Marilyn Monroe [photo shoot for Vogue Paris](http://www.trendhunter.com/trends/mega-icon-reversal-covers-scarlett-johansson-plays-the-anti-marilyn-for-vog), but these stunning photographs of Scarlett were too enticing to resist a follow-up. My favorite picture in 'L'Anti Marilyn' shows Scarlett Johansson posing with her glossy, newly [auburn tresses](https://www.trendhunter.com/trends/the-no-gimmicks-campaign) in a golden cone-boob bra and vintage-style pinup shorts. **Implications** - Combining contemporary celebrities with [retro aesthetics](https://www.trendhunter.com/trends/starwash-by-carls-jr) (or retro celebrity influences) is a fantastic way for companies to rekindle the aesthetic influences of the past for modern consumers. Photoshoots like this tap into the nostalgia of older viewers while igniting a newfound appreciation in younger ones, and thus appeal to a broad range of consumers from across the spectrum. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 75% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Celebrity Influences:** Combining contemporary celebrities with retro aesthetics is a great way for companies to appeal to a broad range of consumers from across the spectrum. - **Nostalgic Aesthetics:** Companies can rekindle the aesthetic influences of the past for modern consumers by incorporating retro aesthetics into their products and marketing. - **Vintage-style Pinup:** The popularity of vintage-style pinup fashion is on the rise, presenting opportunities for companies to capitalize on this trend. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate retro aesthetics into its designs and marketing, capitalizing on the popularity of vintage style. - **Beauty:** Beauty companies can offer unique hair and makeup products that allow consumers to achieve looks inspired by retro celebrity influences. - **Advertising:** Advertising agencies can create marketing campaigns that incorporate vintage-inspired aesthetics and appeal to a broad range of consumers. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)