# Virtual Scarf Modeling Apps The Emilio Pucci Scarfie App Lets You Try on Designer Scarves By Laura McQuarrie | Published 2014-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scarfie References: [luxuo](http://www.luxuo.com/gadgets/emilio-pucci-scarfie-selfie-app.html) & [itunes.apple](https://itunes.apple.com/us/app/emilio-pucci-scarfie/id853767601?mt=8) Emilio Pucci Scarfie is the first app ever to be released by the fashion label, capitalizing on the popularity of selfies to show off its scarves. The app works like a virtual dressing room where users can choose a scarf style, snap a selfie and then choose a way to tie the scarf. As well as being a fantastic way to virtually try before you buy, the app also encourages users to share their "scarfies" with #PucciScarfie across social media. As extra incentive to try out the app and share, the best scarfies that people create will be featured on [emiliopucciscarfie.tumblr.com](http://emiliopucciscarfie.tumblr.com/). The Scarfies app coincides with the launch of Emilio Pucci's Design the Dream event, held at flagship stores worldwide to provide a behind the scenes look at the label's design process. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Try-on Apps:** Opportunity to develop virtual dressing rooms for other fashion items, such as shoes or jewelry. - **Selfie Marketing:** Opportunity to leverage social media and user-generated content to promote products through interactive campaigns. - **Augmented Reality Fashion:** Opportunity to integrate augmented reality into the fashion industry, allowing users to virtually try on clothes and accessories in a more realistic way. ### Who This Affects Most - **Fashion:** The fashion industry can use virtual try-on and selfie marketing to increase customer engagement and sales through interactive campaigns. - **Retail:** The retail industry can use virtual try-on apps and augmented reality to provide a more personalized and engaging shopping experience for customers. - **Marketing:** Marketing professionals can utilize selfie marketing and user-generated content to promote products and increase brand awareness through social media campaigns. ## Related on Trend Hunter - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Outfit Try-On Apps](https://www.trendhunter.com/trends/doppl-app.md) - [GenAI Fashion Try-Ons](https://www.trendhunter.com/trends/perfect-corp-fashion-api.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Outfit Transformation Apps](https://www.trendhunter.com/trends/drippi.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md)