# Feline Fashion Blogs Scarf Cat Shows Pet Owners Using Their Furry Friends as Winter Neckwear By Michael Hines | Published 2011-01-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/scarf-cat References: [buzzfeed](http://www.buzzfeed.com/dinoi/cats-pretending-to-be-scarves-dj0) & [scarfcat](http://scarfcat.com/) If Scarf Cat isn't proof that cats own the Internet, then I don't know what is. Scarf Cat is a Tumblr blog dedicated to posting pictures of people using [cats as scarves](https://www.trendhunter.com/trends/ricola-capsule). The Scarf Cat blog is filled with people from all walks of life using their cats as winter neckwear. It really is hilarious to see so many cats willingly slung across their owners' shoulders. If you're a [cat person](https://www.trendhunter.com/trends/the-purrcast), then you've definitely got to check the gallery out. Dog people, this one isn't really for you. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Pet Fashion:** Disruptive innovation opportunity: Develop fashionable accessories and clothing for pets, catering to owners who want stylish and trendy options for their furry friends. - **Internet Pet Culture:** Disruptive innovation opportunity: Create online platforms and communities that celebrate and engage with pets, allowing owners to connect and share their love for animals in unique ways. - **Novelty Social Media Trends:** Disruptive innovation opportunity: Capitalize on quirky and humorous social media trends involving pets, generating viral content that captures the attention and engagement of users. ### Industries Being Reshaped - **Pet Accessories:** Disruptive innovation opportunity: Develop innovative pet accessories such as cat-specific scarves or other unique fashion items that allow owners to show off their pets in creative and stylish ways. - **E-commerce:** Disruptive innovation opportunity: Build specialized e-commerce platforms exclusively for pet fashion items and accessories, providing a convenient and dedicated marketplace for pet owners. - **Social Media & Entertainment:** Disruptive innovation opportunity: Create digital platforms that combine pet-centric content and social media, offering a unique blend of entertainment, information, and connection for pet owners and enthusiasts. ## Related on Trend Hunter - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Cheese Pull Scarves](https://www.trendhunter.com/trends/mozzarella-stick-scarf.md) - [Feline Meme Makers](https://www.trendhunter.com/trends/cat-meme-material-download.md) - [Limited-Edition Cat Dad Hoodies](https://www.trendhunter.com/trends/cat-dad-hoodies.md) - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Cat Cafe Beds](https://www.trendhunter.com/trends/cat-cafe-beds.md) - [Cat-Themed Vday Series](https://www.trendhunter.com/trends/cuddle-collection.md) - [Comfy Pet-Inspired Blankets](https://www.trendhunter.com/trends/foggy-dog.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md)