# Career Scarevertising Jobsintown.de Barber's Cape By Ayman | Published 2008-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scarevertising-with-bad-jobs-jobsintownde-barbers-cape References: [coloribus](http://www.coloribus.com/paedia/prints/2008/06/20/202459/) & [jobsintown.de](http://www.jobsintown.de/) Life’s too short for the wrong job. That is the message of this brilliant [ambient campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) by Jobsintown.de, a German job search portal. The campaign uses [barber capes](https://www.trendhunter.com/trends/any-hair-anywhere) that transform the person getting his or her hair cut into someone with a boring or not-so-appealing job. The illustrations on the capes include a bloody butcher with a big knife, a praying nun, and a toilet flushing plumber. What I like most about this guerrilla campaign is the [interaction](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood). I imagine the impact is quite strong for those looking at themselves in the mirror in the cape. No wonder the campaign, by Scholz & Friends, won Gold at the ADCE Awards 2008. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Ambient Campaigns:** Create interactive and impactful advertisements that engage with the audience on a personal level. - **Creative Job Advertising:** Use unique and unconventional methods to capture the attention of potential job seekers and deliver a strong message. - **Visual Storytelling:** Employ powerful visual imagery to convey a message and evoke strong emotions in viewers. ### Where This Applies - **Advertising and Marketing:** Explore innovative ways to reach and engage with target audiences through unconventional advertising strategies. - **Human Resources:** Find alternative approaches to job recruitment and advertising to attract top talent and stand out in a competitive market. - **Graphic Design:** Leverage visual storytelling techniques to create unique and impactful designs that communicate messages effectively. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)