# Murder Realism as Advertising Print Campaign for '13th Street Murders' By Ayman | Published 2008-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scarevertising-13-street-murders References: [adsoftheworld](http://adsoftheworld.com/media/print/13th_street_knives?size=_original) & [13thstreet](http://www.13thstreet.com/) As a companion to their creative Guerrilla [bar bathroom](http://www.trendhunter.com/trends/interactive-crime-scene-see-what-others-dont-see) campaign, German action and suspense channel, **13th Street**, has unveiled an equally scary print ad campaign. Developed by *Shackleton* ad agency, Madrid, Spain, the ads depict realistic shocking murders. One poor guy met his fate on the hand of a six pack of knives, while an unsuspecting girl gets electrocuted in her bath with a toaster. The [art direction and the photography](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are awesome, leaving those who crave [thrillers and suspense movies](https://www.trendhunter.com/trends/sweet-suspicion) wanting to watch the channel. Read more about the aforementioned unique guerilla campaign: ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Realistic Advertising:** Creating ads that show realistic depictions of products or services to attract customers. - **Thriller Marketing:** Using suspense and thriller elements to promote goods or services to a specific demographic. - **Guerrilla Campaigns:** Innovative ad campaigns that use unconventional methods to reach a target audience and leave a lasting impression. ### Who This Affects Most - **Entertainment:** Incorporating realistic or suspenseful elements into the promotion of movies, TV shows, and other entertainment media. - **Home Appliances:** Creating ads that showcase the safety and reliability of home appliances in order to make them more appealing to customers. - **Retail:** Utilizing unique and immersive marketing techniques, like guerrilla campaigns, to promote products and services to customers. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)