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# Cat-Friendly Horror Movies
Temptations' Scaredy Cat Tells the Tale of a Frightening Vegetable

By Laura McQuarrie | Published 2020-10-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/scaredy-cat
References: [prnewswire](https://www.prnewswire.com/news-releases/the-first-ever-horror-movie-for-cats-premieres-friday-301153376.html) & [youtube](https://www.youtube.com/watch?v=WULOpreo36o&feature=youtu.be)

Scaredy Cat is the first-ever horror movie for cats and Temptations created it to tell the story of a solo cat in a spooky haunted house. Room by room, the terrifying tale shows the cat being lured by a ball of yarn, ultimately leading to the scariest sight of all—a cucumber.

As Craig Neely, Vice President of Marketing at [Mars Petcare](https://www.trendhunter.com/trends/temptations), says: If you're a cat lover, there's a good chance you've gone down the rabbit hole of Internet videos of cats jumping in fear at the sight of a cucumber. Those very entertaining clips were the inspiration behind 'Scaredy Cat.'"

The movie for cats, which premieres soon on [YouTube](https://www.trendhunter.com/trends/whiskas-purrcast) and [Amazon](https://www.trendhunter.com/trends/jazwares-3) Fire TV, is the perfect accompaniment to the limited-edition Creepy Catnip Treats.

Image Credit: Temptations

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 40% | Activity: 88% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Pet Entertainment:** Opportunity to produce more content and entertainment targeting pets and their owners.
- **Niche Content Marketing:** Opportunity to create ads or content that specifically targets pet lovers with horror-themed content or ads.
- **Feline Psychology:** Opportunity to conduct research and create content that explores the psychology of cats and their reactions to different stimuli.

### Who This Affects Most

- **Pet Food:** Opportunity to create horror-themed promotions and products aimed at pet owners.
- **Entertainment:** Opportunity to create new niche content marketing slots targeted at pet lovers and their pets.
- **Advertising:** Opportunity to create ads that lure the attention of pet lovers, pet owners and their pets.

## Related on Trend Hunter

- [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md)
- [Cat-Friendly Book Sets](https://www.trendhunter.com/trends/tails-of-irresistibility.md)
- [Spooky Single-Ingredient Treats](https://www.trendhunter.com/trends/halloweenthemed-cat-treats.md)
- [Co-Branded Cat Podcasts](https://www.trendhunter.com/trends/catch-a-cat-burglar.md)
- [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md)
- [Cat-Themed Crime Podcasts](https://www.trendhunter.com/trends/purry-duty.md)
- [Cat-Friendly Holiday Trees](https://www.trendhunter.com/trends/cat-friendly-holiday-tree.md)
- [Personalized Pet Stories](https://www.trendhunter.com/trends/4am-stories.md)
- [Halloween-Themed Pet Collections](https://www.trendhunter.com/trends/petsmart3.md)
