# Scared Straight Ads Horror Night on Discovery Channel By lourdes sanchez bayas | Published 2008-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/scared-straight-advertising-horror-night-on-discovery-channel References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/04/discovery-channel-man-woman-boy/) This is a French ad for the Discovery Channel that says, "Coming soon, [Horror Night](https://www.trendhunter.com/trends/the-scent-of-a-nightmare) on Discovery Channel.” This is pretty funny! I like the "shrunken head" effect as the three people cower and shrivel up inside their clothes. **Implications** - Marketers and ad agencies continually push the envelope with [creative campaigns](https://www.trendhunter.com/trends/dreamies-treats) that tell a story in a single image. By using surreal photography and clever digital manipulation, this print ad conveys messages of fear with gripping subjects shrinking down into their shirts. Creatives can capitalize on this frightening phenomenon by staging emotive photos for print ads and pushing their surreal qualities further with photo editing tools and dramatic lighting. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 61% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md)