# English Elemental Skincare Scaramouche and Fandango is an Inspired Men's Beauty Range By Rebecca Byers | Published 2015-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scaramouche-and-fandango References: [scaramoucheandfandango](http://www.scaramoucheandfandango.com/) & [facebook](https://www.facebook.com/scaramoucheandfandango/info) Inspired by the art of being a gentleman, Scaramouche and [Fandango](https://www.trendhunter.com/trends/moana-movie-meal-deal) is a [men's skincare range](https://www.trendhunter.com/trends/caldera-lab1) that aims to be underwhelming and seemingly less complex than most beauty products. Designed for the modern gentleman with views to tradition, the Scaramouche range includes high-quality shampoos, body wash, face scrub, shave cream and more. Boasting an elegant range of black one-piece packaging, the Scaramouche line features the brand's logo in white and a two-letter periodic table-inspired emblem denoting the contents. Based in London, Scaramouche and Fandango aims to enable the modern British gentleman's skincare routine in a precise and non-fussy manner. In cultivating a visual branding scheme that references science and the periodic table, Scaramouche and Fandango is able to position their product as essential and excellence. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Men's Skincare:** Opportunity for innovative and targeted skincare products specifically designed for men. - **Minimalist Packaging:** Disruptive opportunity to create sleek, minimalist packaging designs that stand out on the shelf. - **Science-inspired Branding:** Opportunity to develop skincare brands that incorporate science and reference the periodic table for a unique and memorable identity. ### Where This Applies - **Beauty and Personal Care:** Potential for new product lines and brands focused on men's skincare. - **Packaging Design:** Opportunity to create innovative packaging solutions that appeal to minimalist aesthetics. - **Marketing and Advertising:** Opportunity to leverage science-inspired branding strategies to create compelling campaigns for skincare products. ## Related on Trend Hunter - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Hand-Blown Skincare Vessels](https://www.trendhunter.com/trends/scorpion-toad.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Cactus-Based Men's Skincare Products](https://www.trendhunter.com/trends/dior-sauvage-mencare.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md)