# Pattern Clashing Campaigns The Scapa World Spring/Summer Advertorial is Dashing and Debonair By Jana Pijak | Published 2012-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scapa-world-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/diego-miguel-by-paul-bellaart-for-scapa-world-springsummer-2012/) & [poshfashionnews](http://www.poshfashionnews.com/2012/01/diego-miguel-by-paul-bellaart-for-scapa.html) Model Diego Miguel stars in the Scapa World Spring/Summer 2012 campaign in a portrait series captured by photographer Paul Bellaart. From plaid on plaid pairings to bold floral suits, the Scapa World Spring/Summer 2012 ad campaign features clashing patterns and eclectic prints. This dapper advertorial spread puts emphasis on [impeccable tailoring](https://www.trendhunter.com/trends/graphpaper-ss26) and sleek suited separates, pairing timeless classics with eye-catching accessories. From debonair dressing to eccentric accessories, this stunning shoot exudes a strong sense of status and luxury, giving off an old-money flair that is effortlessly sophisticated. Model Diego plays an effortlessly cool gentleman role, dressed for success and exuding an easy sense of confidence, elegance and fashionable flair. Pleated trousers, patterned shirting, [dapper plaids](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan) and feminine-inspired florals make for a vibrant collection that presents a contemporary take on [classic menswear styles](https://www.trendhunter.com/trends/luxury-menswear-campaign). Image Credit: Paul Bellaart ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Pattern Clashing Fashion:** Opportunities for fashion brands to create campaigns featuring clashing patterns and eclectic prints - **Eccentric Accessories:** Potential for accessories brands to create unique, eye-catching pieces to pair with pattern clashing fashion - **Effortlessly Sophisticated Style:** Potential for brands to create collections that combine timeless classics with contemporary flair for a sense of status and luxury ### Who This Affects Most - **Fashion:** Fashion brands can incorporate clashing patterns and eccentric accessories into their collections to appeal to trendsetters and fashion-forward consumers - **Accessories:** Opportunity for accessories brands to design pieces that complement pattern clashing fashion and add a unique touch to outfits - **Luxury Retail:** Potential for luxury retail brands to promote pattern clashing fashion and effortlessly sophisticated style as a status symbol and target affluent consumers ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Tartan-Themed Spirit Campaigns](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md)