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# Hybrid Smart Timepieces
Withings Debuted a 39mm Iteration of its ScanWatch Nova

By Colin Smith | Published 2024-09-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/scanwatch-nova
References: [engadget](https://www.engadget.com/wearables/withings-introduces-a-39mm-version-of-its-scanwatch-nova-smartwatch-060056915.html?src=rss) & [withings](https://www.withings.com/uk/en/)

The Withings ScanWatch Nova 39MM is a newly introduced hybrid smartwatch that combines [traditional analog aesthetics](https://www.trendhunter.com/trends/active-2-smartwatch) with [advanced health monitoring features](https://www.trendhunter.com/trends/huawei-watch-5). This model retains the classic look of a traditional watch, featuring a polished chrome body, analog hands with glow-in-the-dark [LumiNova](https://www.trendhunter.com/trends/hamilton-khaki-field-mechanical-power-reserve) coating, and a rotating crown. However, it integrates modern technology through a small OLED display at the 12 o’clock position and a secondary dial at 6 o’clock that tracks health goals. The device is equipped with clinically certified sensors capable of monitoring atrial fibrillation, SpO2 levels, temperature, and sleep patterns, among other health metrics.

In terms of functionality, the ScanWatch Nova 39MM offers a balance between style and substance. It is designed for users who appreciate the elegance of a traditional timepiece but also seek comprehensive health tracking capabilities. The watch boasts a battery life of up to 30 days, making it a practical choice for long-term use without frequent recharging. Despite its sophisticated design, the ScanWatch Nova does not include built-in GPS and has limited support for third-party apps, which may be a consideration for users seeking more extensive smart features.

Image Credit: Withings

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 32% | Activity: 44% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Health-integrated Wearables:** The fusion of advanced health monitoring features with traditional watch aesthetics offers a stylish yet functional wearable option.
- **Elegance Meets Technology:** Blending analog design with modern smart capabilities appeals to consumers desiring both elegance and tech utility in personal accessories.
- **Extended Battery Longevity:** Smartwatches with extended battery life provide practical solutions for users seeking long-term usability and less frequent charging.

### Who This Affects Most

- **Wearable Technology:** Innovation in wearable tech focuses on combining classic design elements with advanced health tracking to meet diverse consumer needs.
- **Healthcare Devices:** Multi-functional health monitoring devices open new avenues for personalized health management through continuous tracking and data collection.
- **Luxury Fashion:** High-end fashion brands can explore opportunities to integrate smart functionalities into their traditional designs to cater to tech-savvy consumers.

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