# Hyper-Functional Fashion Runways Scandinavian Man's Show Taps a Number of Local Fashion Brands By Kalin Ned | Published 2019-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scandinavian-man References: [hypebeast](https://hypebeast.com/2019/2/scandinavian-man-2019-fall-winter-collection) & [vogue](https://www.vogue.com/article/stockholm-fall-2019-scandinavian-man-urban-outdoor-show) Scandinavian Man's eclectic runway show during Stockholm Fashion Week presented a collage of offerings from different brands. Arranged by editor and stylist Robin Douglas, the presentation seemed to call attention to the impeccable ability of [Scandinavian designers](https://www.trendhunter.com/trends/scandinavian-aesthetics) to seamlessly mix aesthetics with strong functionality. The runway highlighted "what outdoor could be." The vibe was strongly associated with utilitarian vibes and smart designs. Scandinavian Man's outfits were incredibly sound, calling attention to textures, fabrics, colors, as well as a number of design possibilities in outdoor gear. The debut ties into the bigger theme of "[urban outdoor](https://www.trendhunter.com/trends/andwander-fw25)" that is being picked up by a number of influential designers and fashion brands. Photo Credits: Mathias Nordgren/ [Swedish Fashion Institute](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 93% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eclectic Runway Shows:** Disruptive innovation opportunity: Create a runway show that showcases a diverse range of brands and styles to captivate a wider audience. - **Functional Fashion:** Disruptive innovation opportunity: Combine aesthetics with strong functionality to cater to consumers who prioritize both style and practicality in clothing. - **Urban Outdoor Fashion:** Disruptive innovation opportunity: Embrace the trend of urban outdoor fashion by creating innovative designs that seamlessly blend urban style with outdoor functionality. ### Where This Applies - **Fashion Shows:** Disruptive innovation opportunity: Introduce new formats and themes to fashion shows that break away from traditional runway presentations. - **Outdoor Gear:** Disruptive innovation opportunity: Develop cutting-edge outdoor gear that combines high-performance functionalities with sleek and fashionable designs. - **Urban Fashion Brands:** Disruptive innovation opportunity: Cater to the growing demand for urban outdoor fashion by offering trendy clothing and accessories that seamlessly blend urban and outdoor aesthetics. ## Related on Trend Hunter - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Chic Scandinavian-Style Jackets](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)