# Simplistic Frame Furniture This Scandinavian Furniture by Sam Grieg Stresses Simplicity & Cohesion By Laura McQuarrie | Published 2014-09-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scandinavian-furniture References: [design-milk](http://design-milk.com/sam-greig) & [samgreig](http://www.samgreig.com/) Sam Grieg's [scandinavian furniture designs](https://www.trendhunter.com/trends/rib-collection) are based around "Hygge," a Danish concept which essentially is a sensation where you feel contented knowing that you and other are partaking in good food and conversation. Drawing inspiration from this, the 60s-style furniture pieces include the Avsnitt Armchair, Avsnitt Trestles, [Mantis Chair](https://www.trendhunter.com/trends/danish-midcentury-modern) and the Pinched Desk. Each of these designs is visually clean and simple, featuring elements that are harmonious with one another. This is most evident in the look of the armchair and the trestles, which have [simple frames](https://www.trendhunter.com/trends/john-pawson-and-herman-miller) that are made from oval-shaped pieces of American cherry wood. The wood is seamlessly held together by a nearly invisible dowel, which again stresses a unity between the individual pieces as well as the whole collection. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 89% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Scandinavian Furniture Design:** Simplistic frame furniture designs are disrupting the furniture industry by emphasizing clean lines and cohesive aesthetics inspired by Scandinavian design principles. - **Hygge Lifestyle:** Embracing the Danish concept of hygge, furniture designs are focused on creating cozy and contented environments for socializing and relaxation. - **Minimalist Furniture:** Minimalist furniture designs are gaining traction in the market, offering consumers functional yet visually clean and simple pieces that promote a sense of harmony and tranquility. ### Sectors Adopting This - **Furniture Manufacturing:** The furniture manufacturing industry has the opportunity to embrace simplistic frame furniture designs, incorporating clean lines and harmonious elements to cater to the growing demand for minimalist and Scandinavian-inspired designs. - **Interior Design:** Interior design professionals can leverage the popularity of simplistic frame furniture to create stylish and cohesive spaces that incorporate clean lines, natural materials, and a minimalist aesthetic. - **Home Decor Retail:** Home decor retailers can capitalize on the trend of minimalist and Scandinavian-inspired furniture by offering a curated selection of simplistic frame furniture that resonates with customers seeking a sense of simplicity and harmony in their homes. ## Related on Trend Hunter - [Modern Scandinavian Furniture Collections](https://www.trendhunter.com/trends/fogias-collection.md) - [Natural Beauty-Inspired Outdoor Furniture](https://www.trendhunter.com/trends/scandinavian-design-principles.md) - [Timeless Furniture Designs](https://www.trendhunter.com/trends/timeless-furniture-design.md) - [Stunning Scandinavian Seating Collections](https://www.trendhunter.com/trends/scandinavian-seating-collection.md) - [Simplistic Line-Formed Furniture](https://www.trendhunter.com/trends/sculptures-furniture.md) - [Contemporary Nordic Chair Designs](https://www.trendhunter.com/trends/nordic-chair-design.md) - [Twin-Piece Modular Designs](https://www.trendhunter.com/trends/agni-modular.md) - [Flatpack Single-Piece Furniture](https://www.trendhunter.com/trends/leaning-chair-set.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md)