# Scandinavian Bakery Rebrands These Packaging Designs for Pågen Bakery Features Vivid Doodles By Rebecca Byers | Published 2015-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scandinavian-bakery References: [lovelypackage](http://lovelypackage.com/pagen-bakery/) This [modern rebrand](https://www.trendhunter.com/trends/thoughtful-packaging) for a Scandinavian bakery has seen the repositioning of the popular brand's line of hot dog and hamburger buns into a more wholesome experience. Designed by DDB Göteborg, the packages redesigned feature single hue depictions of hot dogs and hamburgers that speaks to the progression of [artisanal-inspired branding](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) that paints the product in a healthier light. While the bun range from Pågen Bakery, Sweden's largest bakery, is positioned as a "fast food" line, the new packaging inspires a more [wholesome image](https://www.trendhunter.com/trends/betterforyou-snack) of consumption. Previously, the packaging featured high resolution images of hot dogs and hamburgers, however, it can be argued that the image reminded consumers more of ballpark eating rather than that of a family barbecue. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal-inspired Branding:** There is an opportunity for businesses to focus on branding that speaks to health and wellness, rather than simply the indulgence of fast food. - **Minimalist Packaging:** Businesses could explore packaging design that uses single hues and minimalistic imagery to convey a message of wholesomeness. - **Repositioning of Products:** Opportunities could lie in rebranding existing popular products, such as Pågen Bakery's hot dog and hamburger buns, to appeal to health-conscious consumers. ### Industries Being Reshaped - **Bakery Industry:** Bakeries could explore a rebranding or repositioning of their products to appeal to health-conscious consumers through packaging design and marketing. - **Food Packaging Industry:** Package design companies could explore minimalist and health-focused designs for fast food products, targeting the growing trend towards healthy eating. - **Marketing Industry:** Marketing agencies could help businesses to shift their focus from indulgent fast food branding to a healthier, more wholesome image through targeted campaigns. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md)