# Regally Rustic Editorials The Scandinavia SSAW Issue 8 Photoshoot Stars Frida Gustavsson By Meghan Young | Published 2013-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scandinavia-ssaw-issue-8 References: [models](http://models.com/feed/?p=47959) & [scandinaviassaw](http://scandinaviassaw.com/) Utterly enchanting, the Scandinavia SSAW Issue 8 editorial takes to the mountains of Norway for a romantic story that will leave people breathless. Starring model Frida Gustavsson, who is clearly a favorite of the magazine as its previous issue proves, it showcases a range of [glamorous gowns and chic outfits](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) that would suit an urban setting as much as it does a rustic one. Beautifully titled 'Love is a letter sent a thousand times,' the Scandinavia SSAW Issue 8 editorial was shot by Boe Marion with creative direction by Jakob Hysén Hedberg. The unassuming wardrobe was put together by stylist Oscar Lange and includes everything from [chunky sweaters and overcoats](https://www.trendhunter.com/trends/atelier-solana) to ornate dresses and [minimal accessories](https://www.trendhunter.com/trends/scandinaviancanadian-jewelry). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mountain-inspired Editorials:** Disruptive innovation opportunities can include creating sustainable and eco-friendly fashion collections inspired by the natural beauty of mountains. - **Rustic-chic Fashion:** Opportunities for disruptive innovation lie in designing versatile and stylish outfits that can transition seamlessly between urban and rustic settings. - **Romantic Glamour:** There is potential for disruptive innovation in creating romantic and glamorous clothing collections that evoke a sense of enchantment and elegance. ### Where This Applies - **Fashion Industry:** The fashion industry can explore innovative ways to incorporate nature-inspired elements into their designs. - **Photography Industry:** Disruptive innovation opportunities exist for photographers to capture the natural beauty of mountains and rustic settings in unique and enchanting ways. - **Creative Direction Industry:** There are opportunities for disruptive innovation in creative direction to create compelling narratives that combine elements of urban and rustic aesthetics. ## Related on Trend Hunter - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Chic Scandinavian-Style Jackets](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)