# Connected Potato Chip Packaging Scanbuy Helps Consumers Get More Information Beyond Printed Labels By Laura McQuarrie | Published 2020-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scanbuy References: [prnewswire](https://www.prnewswire.com/news-releases/scanbuy-launches-the-first-end-to-end-smartlabel-solution---delivering-a-connected-package-product-and-menu-page-platform-to-power-transparency-301122538.html) & [scanbuy](https://www.scanbuy.com/smartlabel) Scanbuy is introducing the first end-to-end SmartLabel to help consumers access more information than what's included on printed labels. While there's a limited amount of information that can be included on product packaging, SmartLabel helps to give consumers complete access to ingredients and nutritional facts, as well as advisories, declarations, regulatory mandates and much more. The SmartLabel includes a [scannable QR code](https://www.trendhunter.com/trends/love-corn) that makes it easy for manufacturers and retailers to engage consumers with content directly via product packaging. The Scanbuy SmartLabel can be found on products from [PepsiCo](https://www.trendhunter.com/trends/pepsi-smart-can) and more, so that marketing, discounts and advertisements are engaging and easy to access on the go by using the camera on a mobile device. Image Credit: Scanbuy ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Smartlabel Technology:** Opportunity to develop end-to-end SmartLabel technology to provide consumers with complete access to information on packaging beyond printed labels. - **QR Code Integration:** Opportunity to integrate QR code technology in product packaging for engaging and easy access to content on mobile devices. - **Complete Product Transparency:** Opportunity to offer consumers complete transparency on ingredients, nutritional facts, advisories, declarations, and regulatory mandates through technology. ### Sectors Adopting This - **Food and Beverage:** SmartLabel technology and QR code integration can revolutionize the food and beverage industry by providing complete product transparency to consumers. - **Consumer Electronics:** Opportunity for consumer electronics industry to incorporate end-to-end SmartLabel technology to display product specifications and regulatory information. - **Pharmaceuticals:** SmartLabel technology can provide complete transparency and product information in the pharmaceutical industry, paving the way for more informed consumers. ## Related on Trend Hunter - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Scannable Infant Products](https://www.trendhunter.com/trends/sma-nutrition.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)