# Scam Awareness Advent Calendars NatWest's Scamvent Calendar Exposes Common Seasonal Scams By Laura McQuarrie | Published 2024-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scamvent-calendar References: [famouscampaigns](https://www.famouscampaigns.com/2024/12/yule-regret-it-natwest-creates-scamvent-calendar-to-highlight-festive-fraud/?utm_source=rss&utm_medium=rss&utm_campaign=yule-regret-it-natwest-creates-scamvent-calendar-to-highlight-festive-fraud) & [natwest](https://www.natwest.com/calendar)  The holidays are a season of giving and generosity, but they’re also a peak time for scams, as emphasized by the Scamvent Calendar created by banking organization [NatWest](https://www.trendhunter.com/trends/all-mod-cons). Fraudsters take no time off during the holiday season, exploiting the spirit of goodwill to target unsuspecting individuals. According to research from the bank, 41% of British adults report more scam approaches in November and December. Items like event tickets and [gift cards](https://www.trendhunter.com/trends/no-scam) are involved in the most common purchase scams, but the list goes on. This unconventional twist on the [classic advent calendar](https://www.trendhunter.com/trends/lidl-day-1-advent-calendar) includes a dozen doors that open to reveal artisan chocolates in the shape of commonly scammed products, plus tips to keep families safe during this heightened period of scams. For a limited time, NatWest's Scamvent Calendar can be picked up for free at select branches. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 40% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Anti-fraud Initiatives:** NatWest’s Scamvent Calendar introduces a novel way to educate the public on common scams during the holiday season. - **Themed Awareness Campaigns:** The seasonal framing of the Scamvent Calendar leverages the festive period to effectively communicate important safety messages. - **Interactive Educational Tools:** The use of physical advent calendars with integrated scam awareness tips transforms traditional education methods into engaging experiences. ### Where This Applies - **Banking and Finance:** NatWest's innovative calendar highlights the banking sector's active role in consumer fraud prevention and awareness. - **Consumer Education:** Integrating anti-scam tips into a holiday-themed product showcases a new approach in the consumer education industry. - **Confectionery:** The combination of chocolates with safety messages taps into the confectionery industry’s potential to merge indulgence with educational content. ## Related on Trend Hunter - [Scam-Based Board Games](https://www.trendhunter.com/trends/all-mod-cons.md) - [Self-Care Advent Calendars](https://www.trendhunter.com/trends/next-advent-calendar.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Cheese-Themed Advent Calendars](https://www.trendhunter.com/trends/cheesethemed-advent.md) - [Eco Charity Advent Calendars](https://www.trendhunter.com/trends/ebay-and-this-is-beauty.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md)