# Soothing Scalp Tonics Dove's Dove Amplified Textures Hydration Boost Scalp Tonic Calms Irritation By Laura McQuarrie | Published 2021-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-tonic References: [allure](https://www.allure.com/gallery/new-hair-care-products-april-2021) & [dove](https://www.dove.com/us/en/hair-care/hair-masks-treatments/amplified-textures-hydration-boost-scalp-tonic.html) The Dove Amplified Textures Hydration Boost Scalp Tonic is packaged in a way that makes soothing a [flaky, itchy or otherwise irritated scalp](https://www.trendhunter.com/trends/flakefree-duo) easy, thanks to its precision nozzle that helps to focus the product straight on impacted areas. The product is made with soothing aloe, niacinamide and glycerin hydrate, so that dryness can be reduced and curls, coils and waves can be nourished at the same time. The [scalp tonic for textured hair](https://www.trendhunter.com/trends/blossom-essentials) is made with Dove's Amplifying Blend and without sulfates, parabens and dyes. The [leave-in treatment](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment) offers a gentle way to care for protective styles and a variety of natural hair textures, and it's even safe on colored hair. After applying the no-rinse tonic directly onto the scalp, Dove recommends massaging it in with the fingertips. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Soothing Scalp Haircare:** Opportunity to develop more hair care products that treat dry scalp and soothe irritation. - **Precision Nozzle Packaging:** Opportunity to innovate with packaging using precision nozzles for targeted application of hair products. - **Clean Haircare:** Opportunity to create haircare products with natural ingredients and free from sulfates, parabens, and dyes. ### Who This Affects Most - **Haircare Industry:** Innovation opportunity to create natural haircare lines and focused on treating dry scalp and irritation. - **Packaging Industry:** Opportunity to develop packaging with precision nozzles for targeted application of personal care products. - **Beauty Industry:** Opportunity to innovate with gentle haircare products that are safe for colored hair, using natural ingredients without damaging chemicals. ## Related on Trend Hunter - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [AI-Supported Scalp Haircare](https://www.trendhunter.com/trends/dove-scalp-hair-therapy.md) - [Hydrating Scalp Treatments](https://www.trendhunter.com/trends/scalp-solutions.md) - [Scalp Care Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-for-sensitive-scalps.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md) - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Microbiome-Balancing Scalp Serums](https://www.trendhunter.com/trends/microbiome-cooling-scalp-serum.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md)