# Hydrating Scalp Treatments Aveda Released the Scalp Solutions™ Hydrating Scalp & Hair Masqu By Kalin Ned | Published 2025-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-solutions References: [holtrenfrew](https://www.holtrenfrew.com/en/Products/Womens/Beauty/Bath-Body/Hair-Care/Hair-Treatments-Masks/AVEDA-Scalp-Solutions%E2%84%A2-Hydrating-Scalp-Hair-Masque/p/20438027001?gad_source=1&gclid=Cj0KCQiAst67BhCEARIsAKKdWOkTR01Xw-EotAfcQbpfCeqjEBkr1myffMG2A4xfDPzmTN6m9WtZkBoaAifTEALw_wcB&gclsrc=aw.ds)  The [Aveda](https://www.trendhunter.com/trends/botanical-repair) Scalp Solutions™ Hydrating Scalp & Hair Masque is a hydrating treatment designed to address dryness and discomfort on the scalp while also improving hair hydration. With a formulation featuring biofermentation-derived squalane, this product aims to restore moisture to the scalp, reduce flaking, and leave hair looking smooth and shiny. It uses a dual-impact moisture technology, which helps replenish the scalp’s moisture barrier. Additionally, the mask has a pleasant scent with notes of lemon, orange, neroli, and mint. The Aveda Scalp Solutions™ Hydrating Scalp & Hair Masque's formulation is sure to appeal to consumers — the formula's use of cruelty-free squalane and its natural composition (97% of ingredients are naturally derived) is attractive for individuals seeking clean beauty options. The product has also been dermatologist-tested and Leaping Bunny Approved. Image Credit: Aveda ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 75% | Activity: 81% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Dual-moisture Technologies:** Innovative formulations like dual-impact moisture technology are transforming how moisture barriers are replenished in both hair and skincare products. - **Biofermented Ingredients:** Biofermentation-derived components such as squalane are emerging as eco-friendly alternatives to traditional hydrating ingredients, meeting consumer demands for sustainable beauty solutions. - **Naturally-derived Beauty Products:** The increasing popularity of beauty formulations featuring high percentages of naturally derived ingredients showcases a shift towards transparency and clean beauty. ### Sectors Adopting This - **Clean Beauty:** With a focus on ethical production and natural composition, clean beauty is pushing for innovation in product formulation that eliminates harmful chemicals. - **Dermatological Skincare:** The intersection of beauty and dermatology is expanding as products are increasingly developed and tested to meet dermatologist standards, addressing specific skin and scalp conditions. - **Sustainable Ingredient Sourcing:** Industries are revolutionizing by adopting sustainable and cruelty-free sourcing practices, appealing to environmentally-conscious consumers. ## Related on Trend Hunter - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Microbiome-Balancing Scalp Serums](https://www.trendhunter.com/trends/microbiome-cooling-scalp-serum.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Scalp Treatment-Focused Haircare Sets](https://www.trendhunter.com/trends/scalp-treatment-kit.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md)