# Exfoliating Scalp Treatments Briogeo's Scalp Shampoo is Like a Scrub for One's Head By Laura McQuarrie | Published 2017-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-shampoo References: [wellandgood](https://www.wellandgood.com/good-looks/exfoliating-shampoo/slide/2/) & [sephora](http://www.sephora.com/scalp-revival-charcoal-coconut-oil-micro-exfoliating-shampoo-P418507) Just as there are a number of exfoliating scrubs for the face, [Briogeo](https://www.trendhunter.com/trends/dandruff-relief) launched a unique scalp shampoo that also lightly exfoliates the scalp. The Scalp Revival treatment is made with coconut oil and charcoal, which help to draw out impurities and moisturize the scalp to prevent dryness, flakiness and itching. The formula also includes the oils of peppermint, spearmint and tea tree, all of which have a soothing, cooling effect on the skin of the head. Like this micro-exfoliant shampoo from Briogeo, [Aveda's](https://www.trendhunter.com/trends/scalp-solutions) Invati Exfoliating Shampoo is another product that is designed to promote scalp health by sloughing away dry, dead skin. Many consumers who use convenient on-the-go products like [dry shampoo](https://www.trendhunter.com/trends/3-in-1-dry-shampoo) find that their go-to shampoo products are simply not enough when it comes to removing build-up, which is an issue that's being addressed by an increasing number of exfoliating shampoos. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Exfoliating Scalp Treatments:** The popularity of exfoliating scalp treatments is growing and presents opportunities for the development of unique, effective formulas. - **Natural Ingredients:** The use of natural ingredients like coconut oil and charcoal in scalp treatments is increasingly popular and presents opportunities for eco-friendly product innovation. - **Customized Hair Care:** The demand for customized hair care products is increasing, and exfoliating shampoos can be tailored to specific hair types and scalp conditions. ### Industries Being Reshaped - **Personal Care:** The personal care industry is constantly evolving and has the potential to take advantage of the growing trend of exfoliating scalp treatments by developing more unique and effective products. - **Natural Products:** The eco-friendly and natural product industry can use the growing trend of exfoliating scalp treatments to their advantage by developing innovative products made with natural ingredients. - **Hair Care:** The growing demand for customized hair care products, including exfoliating shampoos, provides opportunities for companies in the hair care industry to differentiate themselves and stand out in a crowded market. ## Related on Trend Hunter - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Dandruff Relief Haircare Systems](https://www.trendhunter.com/trends/dandruff-relief.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Nourishing Scalp Repair Kits](https://www.trendhunter.com/trends/briogeo-scalp-saviors.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)