# Pre-Shampoo Scalp Scrubs The Yes To Tea Tree Pre-Shampoo Scalp Scrub Balances & Clarifies By Laura McQuarrie | Published 2019-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-scrubs References: [allure](https://www.allure.com/gallery/new-drugstore-beauty-makeup-hair-skin-products-2020) & [yesto](http://yesto.com/catalog/categories/hair/#category-shampoos) Yes To makes a range of hair masks and shampoos to support hair health but one of its newest creations is a scalp scrub with tea tree that's meant to be used as a pre-wash treatment. The Yes To Tea Tree Pre-Shampoo Scalp Scrub boasts 99% natural ingredients, including apple cider vinegar, sage oil and witch hazel, which work together to promote balance and clarity. As tea tree is naturally anti-bacterial, the pre-shampoo scrub is also beneficial for increasing comfort, minimizing itchiness and promoting a deep clean before a routine hair wash. As an extension of their cleansing routines, consumers are adopting pre-shampoo treatments that are formulated to address specific concerns such as balancing, detoxifying or repairing the scalp's moisture barrier. Image Credit: Yes To ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 61% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Pre-shampoo Scalp Treatments:** The rise in popularity of pre-shampoo scalp treatments creates opportunities for brands to innovate by formulating products for specific needs and concerns. - **Natural Scalp Care:** The increase in demand for natural ingredients in scalp care products creates opportunities for brands to develop all-natural and eco-conscious formulations. - **Anti-bacterial Scalp Treatments:** The growing interest in anti-bacterial scalp treatments creates opportunities for brands to innovate with ingredients that promote a deep clean and scalp health. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of pre-shampoo scalp treatments by developing targeted products that meet specific hair and scalp needs. - **Natural and Organic Products:** The natural and organic products industry can take advantage of the consumer preference for natural ingredients in scalp care products by developing eco-friendly formulations for pre-shampoo scalp treatments. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for anti-bacterial scalp treatments by developing products with ingredients that promote a healthy scalp environment and support overall hair health. ## Related on Trend Hunter - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Strengthening Scalp Health Oils](https://www.trendhunter.com/trends/rosemary-prewash-oil.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md)