# Tropical Dual-Purpose Scrubs OUAI's Scalp & Body Scrub Deeply Cleanses and Nourishes By Laura McQuarrie | Published 2021-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-body-scrub References: [wmagazine](https://www.wmagazine.com/beauty/best-new-makeup-skincare-may-2021-pat-mcgrath-dieux-ouai) & [theouai](https://theouai.com/collections/body/products/scalp-body-scrub-st-barts) OUAI's Scalp & [Body](https://www.trendhunter.com/trends/niacinamide-body-scrub) Scrub St. Bart's is a tropical sugar scrub treat that's useful for clearing buildup from the scalp and smoothing out dry skin. The dual-purpose deep-cleansing product contains a mix of dragon fruit, tuberose and orange blossom for an inspiring scent experience that promises to make people feel as if they've been transported to a sunny, sandy and warm location. The product can be used in a number of ways, especially when it comes to preparing the skin for the summer, beach days and spray tans. As a [scalp scrub](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo), the product appeals to those with fine, thick or medium hair and it enhances shower rituals with a focus on scalp care. The sugar scrub is infused with ultra-nourishing ingredients like [coconut oil](https://www.trendhunter.com/trends/propre-body-care), as well as a probiotic blend to support balanced skin. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 16% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Beauty Products:** The rise of multi-purpose beauty products like OUAI's Scalp & Body Scrub creates an opportunity for innovative brands to create dual-purpose products that cater to busy lifestyles. - **Scalp Care Products:** The increasing popularity of scalp care products like OUAI's Scalp & Body Scrub highlights an opportunity for the beauty industry to innovate and create more products that cater to healthy scalp maintenance. - **Tropical-inspired Beauty Products:** The use of tropical ingredients like dragon fruit, tuberose, and orange blossom in products like OUAI's Scalp & Body Scrub opens up opportunities for more brands to create products with exotic, island-inspired scents. ### Industries Being Reshaped - **Beauty:** The beauty industry can take advantage of the popularity of scalp care and multi-functional products to create innovative products that cater to the needs of busy consumers. - **Health and Wellness:** The trend towards scalp care and natural ingredients in products like OUAI's Scalp & Body Scrub presents opportunities for the health and wellness industry to create products that prioritize healthy skin and scalp maintenance. - **Tourism:** The popularity of tropical-inspired beauty products like OUAI's Scalp & Body Scrub can be leveraged by the tourism industry to create unique experiences that engage the senses and transport people to exotic locations. ## Related on Trend Hunter - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md)