# Deep-Cleaning Hair Masks Seed Phytonutrients' Scalp & Roots Oat Mask Doubles as a Shampoo By Laura McQuarrie | Published 2019-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/scalp-and-roots References: [allure](https://www.allure.com/gallery/best-new-hair-products-october-2019) & [seedphytonutrients](https://www.seedphytonutrients.com/products/hair/scalp-%26-roots-oat-mask-PPDSEED884486425966.html?cgid=hair) Seed Phytonutrients, known for creating the first shower-friendly paper bottle packaging, is now adding to its line of innovative haircare products with the Scalp & Roots Oat Mask. This [deep cleansing treatment](https://www.trendhunter.com/trends/hair-renew) inspired by DIY natural skincare routines and ingredients relies on oats to remove hard water minerals and pollutants from hair and excess oil from the scalp. Some of the other [nourishing and natural ingredients](https://www.trendhunter.com/trends/hair-masques) that can be found in the hair mask include jojoba seed oil, sunflower seed oil, carrot seed oil and Vitamin B to rebalance and moisturize the scalp, as well as provide antioxidant protection. As well as being able to use the product as a leave-in treatment after shampooing, the product itself can also be rinsed out and used like a [clarifying shampoo](https://www.trendhunter.com/trends/scalp-detox-scrub). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Natural Hair Products:** The trend of using natural and organic ingredients in hair products is growing, providing opportunities for disruptive innovation with sustainable packaging and unique ingredient combinations. - **DIY Inspired Haircare:** The rise in DIY skincare routines is inspiring innovation in the haircare industry, creating opportunities for at-home treatments and products that mimic natural ingredients and processes. - **Multi-use Hair Products:** As consumers seek convenience and value, multi-use hair products that offer both deep cleaning treatments and daily maintenance are increasingly popular, opening up opportunities for innovative formulations and packaging designs. ### Industries Being Reshaped - **Beauty & Personal Care:** The beauty and personal care industry is constantly evolving to meet consumer demands for sustainable, natural, and innovative products, offering opportunities for new brands and formulations. - **Packaging & Sustainability:** As the need for sustainable packaging solutions grows, the packaging industry has the opportunity to create innovative and eco-friendly designs that meet consumer demands. - **Natural & Organic Agriculture:** The trend towards natural and organic ingredients in personal care products is driving demand for sustainably sourced and locally grown ingredients, creating opportunities for growth in the agriculture industry. ## Related on Trend Hunter - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Hydrating Scalp Treatments](https://www.trendhunter.com/trends/scalp-solutions.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md)