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# Literary Jetsetter Action Figures
The Blitzway Waldo 1/6th-Scale Action Figure is Celebratory

By Michael Hemsworth | Published 2021-03-30 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/scale-action-figure
References: [coolthings](https://www.coolthings.com/blitzway-waldo-1-6th-scale-action-figure-wally-puzzle/) & [bluefinbrands](https://www.bluefinbrands.com/waldo-1-6th-scale-action-figure-where-s-waldo-5pro-studio-megahero-series.html)

The Blitzway Waldo 1/6th-Scale Action Figure is a special edition version of the namesake literary character that will offer avid fans with a way to always keep the jetsetter nearby. The [action figure](https://www.trendhunter.com/trends/baldurs-gate-iii-1) measures in at 13.75-inches which makes it a rather tall example that comes with all of his [essential accessories](https://www.trendhunter.com/trends/windupz) including a cane, camera, kettle, hammer, book, shovel, binoculars, snorkeling gear and more. The figure can be positioned into a number of forms thanks to its articulation capabilities to let fans constantly shift it into different stances.

The Blitzway Waldo 1/6th-Scale Action Figure is priced at $189 and will be available in October. The figure comes with a series of [signature Where's Waldo? books](https://www.trendhunter.com/trends/booksy) for it to stand on.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Collectible Action Figures:** Opportunity to disrupt the collectibles industry by creating limited edition action figures for popular literary characters.
- **Nostalgic Merchandise:** Opportunity to create a range of merchandise that taps into nostalgia, such as action figures based on popular children's books.
- **Commemorative Products:** Opportunity to create unique commemorative products that celebrate classic literary characters and offer a new way for fans to connect with their favorite stories.

### Who This Affects Most

- **Toy Industry:** The toy industry could capitalize on the trend of collectible action figures and create a market for literary-themed toys.
- **Publishing Industry:** The publishing industry could offer a range of merchandise based on popular books in order to increase revenue streams and offer fans more ways to engage with the stories they love.
- **E-commerce Industry:** E-commerce companies could partner with collectibles manufacturers and publishers to offer a wider range of literary-themed merchandise, providing a new niche offering to existing customers as well as attracting new customers.

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