# Targeted Probiotic Supplements The Ancient Nutrition SBO Probiotics Come in Four Varieties By Michael Hemsworth | Published 2020-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sbo-probiotics References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-ancient-nutrition-launches-new-line-of-sbo-probiotics/) & [ancientnutrition](http://www.ancientnutrition.com/) [Probiotic supplements](https://www.trendhunter.com/trends/probiotic-eleven) usually have a one-size-fits-all profile, but the new [Ancient Nutrition](https://www.trendhunter.com/trends/ancient-nutrition-organic-supergreens) SBO Probiotics range is intended to change this. The new supplement range includes four varieties for consumers to choose from including Ultimate, Gut Restore, Men's and [Women's](https://www.trendhunter.com/trends/womens-complete-probiotic), which are each targeted towards different needs or preferences of health-conscious individuals. Each of the products contain between 25 and 50 billion CFUs, and are non-GMO, gluten-free, dairy-free, organic, soy-free, nut-free and even grain-free. Co-Founder of Ancient Nutrition Jordan Rubin spoke on the new Ancient Nutrition SBO Probiotics range saying, "The goal in creating our SBO Probiotics is to offer consumers unique formulas that support growth of normal microflora in the gut, healthy gastrointestinal function, positive digestive health and healthy immune system function in one convenient form. We're hyper aware of how important proper gut health maintenance is and that our consumers are looking for more functional solutions for their digestive health, immune system health and skin health." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Targeted Probiotic Supplements:** Customized probiotic supplements that cater to specific needs or preferences of health-conscious individuals. - **Varied Formulas:** Probiotic supplements available in different formulas to support growth of normal microflora in the gut, healthy gastrointestinal function, positive digestive health, and healthy immune system function. - **Functional Solutions:** Increasing demand for probiotic supplements that provide functional solutions for digestive health, immune system health, and skin health. ### Who This Affects Most - **Health and Wellness:** Customized probiotic supplements offer opportunities for companies in the health and wellness industry to meet the specific needs of health-conscious consumers. - **Pharmaceutical:** The development of varied formulas for probiotic supplements presents disruptive innovation opportunities for pharmaceutical companies to create targeted products for specific health conditions. - **Nutritional Supplements:** The demand for functional solutions in probiotic supplements creates opportunities for the nutritional supplements industry to offer products that address specific health concerns. ## Related on Trend Hunter - [Targeted Probiotic Supplements](https://www.trendhunter.com/trends/smart-strains.md) - [Women-Specific Probiotic Blends](https://www.trendhunter.com/trends/simplehealth.md) - [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md) - [Whole-Body Probiotic Supplements](https://www.trendhunter.com/trends/whole-body-probiotic.md) - [3-in-1 Probiotic Capsules](https://www.trendhunter.com/trends/solaray-mycrobiome-complete.md) - [Science-Backed Probiotic Supplement Ranges](https://www.trendhunter.com/trends/genestra-brands.md) - [Family-Friendly Probiotic Supplements](https://www.trendhunter.com/trends/smartypants-digestive.md) - [Three-in-One Probiotic Supplements](https://www.trendhunter.com/trends/flora-biome.md) - [Highly Potent Gut Probiotics](https://www.trendhunter.com/trends/gut-probiotic.md)