# Lightweight Japanese Watches Grand Seiko Unveils the new Icy Blue 'SBGH297' Watch By Kanesa D | Published 2022-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sbgh297 References: [hypebeast](https://hypebeast.com/2022/5/grand-seiko-drops-ginza-street-map-hi-beat-limited-edition) & [grand-seiko](https://www.grand-seiko.com/ca-en) Grand Seiko has unveiled a limited edition 'SBGH297' watch that pays homage to its birthplace of Ginza. The watch features a street map of the [Tokyo district](https://www.trendhunter.com/trends/king-seiko-vanac-tokyo-horizon) on the dial and is designed with a [light blue color](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition) to contrast the icy silver band. The light blue hue recalls the color of the afternoon sky above the pedestrian district in Tokyo, commonly known for its high-end shopping and where the Seiko brand was first founded in 1881. The [Grand Seiko Heritage Collection](https://www.trendhunter.com/trends/heritage-collection-2) SBGH297 features a 9S85 5Hz automatic movement with +5/-3 seconds per day, with only 260 pieces being manufactured. The 40mm stainless steel watch will be released by June, with prices starting at $6,000 USD. The watches will only be available in five Ginza stores. Image Credit: Grand Seiko ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Japanese Watches:** Grand Seiko's new limited edition 'SBGH297' watch is a lightweight Japanese watch that pays homage to Ginza's district, incorporating a street map design and a light blue color. - **Limited Edition Watches:** The 'SBGH297' watch is a limited edition timepiece with only 260 pieces being manufactured, which may appeal to collectors and those seeking unique accessories. - **High-precision Automatic Movement:** The 9S85 5Hz automatic movement with +5/-3 seconds per day in the 'SBGH297' represents an opportunity for companies in the watch industry to innovate further in high-precision automatic movements. ### Where This Applies - **Luxury Watches:** The 'SBGH297' watch is a high-end Japanese watch, which can disrupt the luxury watch industry by incorporating Japanese craftsmanship and a unique limited-edition design. - **Retail Industry:** The limited availability of the 'SBGH297' to only five Ginza stores offers an opportunity for retail businesses in the area to attract watch enthusiasts and increase foot traffic. - **Automotive Industry:** The street map design of the 'SBGH297' watch offers an opportunity for automotive industries in Japan to collaborate with the watch industry and incorporate navigation technology into car designs. ## Related on Trend Hunter - [Ginza-Exclusive Elevated Timepieces](https://www.trendhunter.com/trends/sbgh297-watch.md) - [Movement-Honoring Timepieces](https://www.trendhunter.com/trends/grand-seiko-elegance-collection.md) - [Springtime Cherry Blossom Timepieces](https://www.trendhunter.com/trends/grand-seiko-hibeat-3600.md) - [Seasonally Inspired Timepieces](https://www.trendhunter.com/trends/grand-seiko-heritage-62gs-sekki.md) - [Pristine Snowflake-Mimicking Timepieces](https://www.trendhunter.com/trends/grand-seiko-1.md) - [Compact Quartz Timepieces](https://www.trendhunter.com/trends/skyflake.md) - [Seasonal Floral-Inspired Timepieces](https://www.trendhunter.com/trends/heritage-collection-2.md) - [Zen Garden-Inspired Timepieces](https://www.trendhunter.com/trends/japanese-zen-garden.md) - [Aquatic Europe-Only Watches](https://www.trendhunter.com/trends/seiko-prospex-limited-edition-1965-recreation.md)