# Olympian-Tested Mountain Bikes Yeti's New SB100 Mountain Bike is Durable and Smooth-Riding By Madison Mackay | Published 2018-04-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sb100-mountain-bike References: [gearpatrol](https://gearpatrol.com/2018/04/11/yeti-sb-100/#7) & [yeticycles](https://www.yeticycles.com/bikes/sb100) Luxury bike designer [Yeti](https://www.trendhunter.com/trends/yeti-cycles-160e) released the new SB100 Mountain Bike, which has been ridden and tested by Canadian Olympian Geoff Kabush. The bike is a high-quality [short travel bike](https://www.trendhunter.com/trends/bh-ilynx-plus), made to excel on technical singletrack. With a 100mm rear suspension, the bike is shock-resistant, creating a smooth ride while in the toughest terrains. The large 29-inch wheels are paired with the brand's classic Switch Infinity System that is tucked behind the seat tube, pairing comfort with durability. Available in a matte gun-metal gray or bold neon blue, the new product offers all of the best features of a mountain bike with sleek and fashionable style. The new SB100 Mountain Bike from Yeti is available online now for $5,999, with options to upgrade and customize. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Short Travel Bikes:** Short travel bikes are becoming popular among mountain biking enthusiasts, presenting an opportunity for designers to create innovative and durable bikes for technical singletrack. - **Shock-resistant Suspension:** The demand for shock-resistant suspension systems is growing, creating a space for companies to develop new technologies that provide a smooth ride in challenging terrains. - **Customizable Mountain Bikes:** There is a rising trend in the market for customizable mountain bikes, offering a chance for manufacturers to offer personalized options and accessories for cyclists. ### Who This Affects Most - **Luxury Bike Design:** The luxury bike design industry can capitalize on the demand for high-quality short travel bikes that offer both comfort and durability. - **Sportswear and Accessories:** The sportswear and accessories industry can tap into the market for stylish mountain biking gear that combines functionality with fashion. - **Online Retail:** The online retail industry can benefit from the growing popularity of mountain biking by providing accessible platforms for customers to purchase bikes and accessories. ## Related on Trend Hunter - [Low-Slung Mountain Bicycles](https://www.trendhunter.com/trends/lowslung-mountain-bicycle.md) - [Powered Off-Road Mountain Bikes](https://www.trendhunter.com/trends/yeti-cycles-160e.md) - [Carbon Fiber Snow Bikes](https://www.trendhunter.com/trends/2023-yeti-snowmx-lineup.md) - [Hyper-Efficient Mountain Bicycles](https://www.trendhunter.com/trends/hyperefficient-mountain-bicycles.md) - [Premium Snow Bike Kits](https://www.trendhunter.com/trends/yeti-snowmx.md) - [Off-Road Mountain Bikes](https://www.trendhunter.com/trends/summit-1.md) - [Premium Range Mountain Bikes](https://www.trendhunter.com/trends/decoy-mx-core-5.md) - [Geometrically-Optimized Mountain Bikes](https://www.trendhunter.com/trends/r-x1000.md) - [Aluminum Mountain Bikes](https://www.trendhunter.com/trends/fuel-exe-8.md)