# Elegant Lightweight Running Shoes Allyson Felix's Lifestyle Brand Launched the Saysh One Shoes By Josh Thompson-Persaud | Published 2021-06-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/saysh-one References: [cnbc](https://www.cnbc.com/2021/06/23/track-star-allyson-felix-launches-own-shoe-brand-after-nike-breakup.html) & [saysh](https://saysh.com/products/saysh-one-blue) American track and field athlete Allyson Felix launched her own lifestyle brand that recently released its inaugural product: the Saysh One shoes. The [running shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes) are designed to be breathable and lightweight, which makes them ideal for everyday wear. The Saysh One shoes are outfitted in woven jacquard and microsuede fabrics to form an understated striped pattern. The sneakers come in black, light blue, and white colorways. Felix, who broke with [Nike](https://www.trendhunter.com/trends/pegasus-41-blueprint) in 2019, designated her new brand as a space for women to come together to support and uplift each other. The [Saysh Collective](https://www.trendhunter.com/trends/shareholder-loyalty-program) section of the brand is dedicated to this empowering purpose. The Saysh One pre-orders, which will ship in September, grant consumers access to the Saysh Collective, where they can find community, virtual and physical events, and learning resources. Image Credit: Saysh ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Lightweight Shoes:** Opportunity for disrupting the shoe industry with more comfortable, weightless shoes. - **Community-inspired Brands:** Opportunity for creating and marketing brands that foster community among women. - **Women’s Lifestyle Brand:** Opportunity for expanding the market in this industry for women-led lifestyle brands. ### Industries Being Reshaped - **Footwear:** Opportunity for innovation in the shoe industry by developing lightweight shoes that are fashionable and comfortable. - **Consumer Goods:** Opportunity for creating more community-inspired brands in the consumer goods industry marketed towards women. - **Athletic Apparel:** Opportunity for expanding the market in the women’s athletic apparel industry with focus on empowering community building. ## Related on Trend Hunter - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Accessile Premium Runners](https://www.trendhunter.com/trends/allswifit-active5k.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Neutral Performance Footwear](https://www.trendhunter.com/trends/xtwhisper-void.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Boutique Brand Super Shoes](https://www.trendhunter.com/trends/tracksmith-eliot-racer.md)