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# Magnificent Start-Up Smartphones
The Saygus V2 Smartphone Impressed At CES 2015

By Rahul Kalvapalle | Published 2015-01-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/saygus-v2
References: [gizmag](http://www.gizmag.com/saygus-v2-smartphone-hands-on/35484/) & [marketwired](http://www.marketwired.com/press-release/saygus-launches-super-smartphone-saygus-v2-v-squared-1980754.htm)

When you think 'smartphone manufacturer', you're probably thinking of Apple, [Google](https://www.trendhunter.com/trends/volla-phone-22), [Samsung](https://www.trendhunter.com/trends/playful-phone-experimentation) or some other global electronics behemoth; however the Saygus V2, introduced at CES 2015, proves that tiny start-ups can also create mighty impressive smartphones. The smartphone was produced by a start-up based in Salt Lake City, Utah.

The Saygus V2 is fitted with an industry-first wireless HD connection that beams games and movies directly to a big screen. It also features built-in [Harmon Kardon](https://www.trendhunter.com/trends/xgmi-horizon-pro-4k) 3D sound.

The phone's 5-inch front display is 1,920 x 1,080 full HD at 445 pixels per inch. The borderless edge-to-edge Gorilla Glass 4 screen is claimed to be viewable in direct sunlight.

Despite these and other great specs, the phone is very light and weighs only 141 grams, making it a hugely impressive package overall.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 37% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Magnificent Start-up Smartphones:** Start-ups disrupting the smartphone market with impressive features and design.
- **Industry-first Wireless HD Connection:** Opportunities for innovation in wireless streaming technology for smartphones.
- **Borderless Edge-to-edge Screens:** Rising trend of smartphones with bezel-less screens for an immersive viewing experience.

### Where This Applies

- **Smartphone Manufacturing:** Start-ups challenging established manufacturers by introducing innovative features and lightweight designs.
- **Consumer Electronics:** Opportunities for companies to create wireless streaming devices and accessories for smartphones.
- **Display Technology:** Growing demand for borderless edge-to-edge screens in the smartphone industry, creating opportunities for manufacturers and suppliers.

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