# Refreshing No-Alcohol Seltzers SAY Seltzer is Low in Sugar and Made with Vitamins & Minerals By Laura McQuarrie | Published 2021-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/say-seltzer References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/11/anora-debuts-non-alcoholic-products/) & [anora](https://anora.com/)  The SAY seltzer line is expanding with a non-alcoholic Lime & Mint variety that's made with sparkling water, natural flavors, vitamins and minerals. With just four grams of sugar per serving, this beverage taps into the demand for [low-sugar products](https://www.trendhunter.com/trends/calypso-soft-drinks), as well as those that are free from alcohol. This product, which is packaged in colorful cans, is positioned as the perfect non-alcoholic alternative to enjoy at parties and social occasions. SAY seltzer is launching in Finland in spring 2022 and [Anora Group](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin) sees the potential for one of its first ventures into zero-ABV products to "innovate completely new ways of enjoying drinks." The seltzer is set to join existing varieties from the brand, including its low-alcohol drink line. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 71% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Beverages:** As consumers become more health-conscious, there is a growing demand for low-sugar beverage options, presenting an opportunity for companies to offer healthier alternatives to traditional sugary drinks. - **Zero-abv Products:** The rise of the sober-curious movement has led to an increased demand for zero-ABV products, providing an opportunity for companies to tap into this market by offering alcohol-free alternatives with unique and appealing flavors. - **Party-friendly Non-alcoholic Beverages:** As social gatherings become more inclusive and diverse, there is a need for party-friendly non-alcoholic beverages that can be enjoyed by everyone, presenting an opportunity for companies to create appealing and flavorful options for this market. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend of low-sugar and zero-ABV products by offering healthier and more inclusive options, such as no-alcohol seltzers, that cater to the changing preferences of consumers. - **Hospitality Industry:** The hospitality industry can benefit from offering party-friendly non-alcoholic beverage options that cater to the sober-curious movement, helping to create more inclusive and welcoming environments for guests. - **Health and Wellness Industry:** The health and wellness industry can tap into the trend of low-sugar and zero-ABV products by offering products that promote healthier lifestyles and support the goals of health-conscious consumers seeking more natural and nutritious alternatives. ## Related on Trend Hunter - [Non-Alcoholic Hard Seltzers](https://www.trendhunter.com/trends/non-alcoholic-hard-seltzers.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Refreshing Finnish Cocktails](https://www.trendhunter.com/trends/zero-sugar-variety-pack.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Sustainably Produced Canadian Seltzers](https://www.trendhunter.com/trends/city-seltzer.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Low Alcohol Beverage Brands](https://www.trendhunter.com/trends/mixoloshe.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)